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IDENTITY By Fifi
iDENTITY By Fifi is an affordable luxury Nigerian design label, which offers ready-to-wear and bespoke services, specialising in womenswear, ranging from white tie ensembles, to formal wear, to bridals, to casuals, to prints, and everything in between. The label is a manufacturing and retail establishment, selling fashionable women’s clothing to women between the ages of 18 – 65, with high taste, but whose income is moderate- with a yearly income of N850, 000 and above. She wants a place where she can go to get services that meets her high taste, yet fit into her budget, and busy lifestyle.
Chanel is one of today’s best known and most highly sought-after fashion brands, and has been one practically since it was founded by Coco (Gabrielle) Chanel in 1909. Her big break hit when she opened a small shop in Paris in 1910 where she sold her hats.