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Since Miss Dior, created by Christian Dior in 1947 to accompany the launch of his couture label, Dior fragrances have truly made their mark thanks to their scope of influence and the use of the noblest of materials. Over 60 years after creation, François Demachy, Dior Perfumer-Creator since 2006, continues boldly and passionately.
Erb was founded in 2000 by Pattree Bhakdibutr, a leading Thai fashion designer who believes in living a life filled with passion. Among the many inspirations that led to creation of Erb were childhood memories of the lovely herbal aromas Pattree enjoyed whenever she tenderly massaged her grandmother.