Monument Realty has been recognized by Luxury Lifestyle Awards as the winner of Best Luxury Real Estate Marketing Brokerage in Texas, USA. The recognition highlights the Frisco-based brokerage’s agent-centered approach to real estate marketing and the support systems it has developed to help agents strengthen their businesses.

Established in 2017 by Tiffany and Eddie Burns, Monument Realty operates primarily in residential real estate, which represents 99% of its property portfolio, alongside a 1% commercial component. The company has built its operating model around its agents, with marketing, education, leads, office supplies and equipment, and leadership each forming part of the support structure provided to its network.

Marketing is a central element of this approach. Monument Realty provides hands-on consultation to develop custom marketing materials for individual agents, including property websites, brochures, and social media graphics. Each agent receives a one-on-one consultation with the marketing team and can explore a brand identity aligned with their individual business. This personalized process allows agents to translate their ideas into marketing materials while maintaining an identity that reflects how they want to position themselves in the market.

The company’s wider support model is designed around agent growth, conversion, and scale. Rather than building its operations around a single corporate identity, Monument Realty has structured its systems, marketing initiatives, and resources around the professionals who represent the brokerage. This focus provides agents with practical support while allowing room for individual business identities and marketing direction.

Commenting on the recognition, Alexander Chetchikov, President of the World Luxury Chamber of Commerce, said: “Monument Realty demonstrates how a clear agent-centered strategy can shape a distinctive approach to real estate marketing. Its focus on individualized marketing support and professional development reflects the level of purpose and direction that Luxury Lifestyle Awards seeks to recognize across the luxury sector.”

Luxury Lifestyle Awards is a global authority that identifies, recognizes, and elevates excellence across the luxury sector. Through professional research and assessment, the organization recognizes companies whose work aligns with established standards of quality and positioning, providing global recognition that supports reputation, visibility, and trust.

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