For their outstanding contributions to shaping sustainable brand strategies globally, LABBRAND has been honored with the International Sustainability Awards. This recognition highlights the company’s expertise in integrating sustainability into branding, helping businesses communicate their environmental initiatives with clarity and impact.

Alexander Chetchikov, President of the World Luxury Chamber of Commerce, praised the achievement, stating, “Sustainability is no longer just an operational consideration—it is a core part of a brand’s identity. LABBRAND’s ability to articulate and amplify sustainable values sets them apart as a leader in branding for a greener future.”

A Strategic Approach to Sustainability is more than a trend—it is a business necessity. LABBRAND ensures that brands do not simply implement green initiatives but also communicate them effectively to consumers. The company’s approach to Sustainability Communications helps businesses build long-term credibility by embedding eco-conscious values into their brand narratives.

From sourcing and packaging to corporate messaging, LABBRAND empowers brands to articulate their sustainability efforts in a way that resonates with consumers. By shaping clear and compelling brand stories, the company ensures that sustainability becomes a defining aspect of a business’s identity rather than an afterthought.

Driving Change Through Industry Partnerships LABBRAND has demonstrated its expertise by working with global brands such as Renault Group and Ubisoft. With a decade-long partnership, LABBRAND has supported Renault in reinforcing sustainability as a key part of its brand perception. The company has also led branding and rebranding efforts for multiple Singapore-based businesses across the food, fashion, and consumer goods industries—sectors where sustainability is increasingly a deciding factor for consumers.

As part of its thought leadership, LABBRAND Singapore released a 2024 white paper, “Why Sustainability Communication Matters.” This research analyzed 26 sustainable consumer brands, identifying key strategies for engaging eco-conscious audiences. The paper builds on LABBRAND’s earlier study, “EcoPower” (2020-22), and continues to guide businesses in adapting to the evolving sustainability landscape.

Measuring Progress and Setting Future Goals LABBRAND’s impact is measurable. The company’s Paris office earned a Bronze rating from EcoVadis, a leading business sustainability rating provider. This milestone has set the stage for even greater progress, with LABBRAND aiming to cut greenhouse gas (GHG) emissions by 45% by 2030.

Additionally, LABBRAND has played an active role in global sustainability discussions. In 2024, LABBRAND Singapore’s Managing Director, Jessalynn Chen, participated in the “Be the Change Summit,” contributing insights on responsible retail and ethical sourcing. Meanwhile, LABBRAND Group’s CEO & Founder, Vladimir Djurovic, shared consumer sustainability insights at the 6th China International Import Expo (CIIE) in Shanghai, further solidifying the company’s influence in shaping sustainable business practices.

Shaping the Future of Sustainable Branding LABBRAND continues to lead by example, proving that sustainability and brand success go hand in hand. By working with businesses across industries, the company ensures that sustainability is not just a corporate initiative but a meaningful part of brand identity.

Explore how LABBRAND can help elevate your brand’s sustainability strategy. Visit https://www.LABBRAND.com

About LABBRAND:

LABBRAND is a leading independent global brand consultancy founded in Shanghai in 2005 with offices in Paris, New York, Singapore, and Kuala Lumpur. Through seamless coordination of our expertise in Insights, Strategy, Naming and Design, we translate brand ideas into impactful identities and experiences that strengthen brand equity. Bringing strategy, creative experience and culture altogether into comprehensive brand systems to create and develop successful brands, we guide clients through every stage of the brand development journey.

LABBRAND has been recognized by the world’s most influential award organizations, earning over 70 prestigious accolades including iF Design Award, Red Dot Design Award, London International Awards (LIA), Transform Awards in Asia, North America and Europe.