Lian Original has been selected as a winner by Luxury Lifestyle Awards in the category Best Luxury Niche Fashion Brand in Liechtenstein, recognizing the brand’s commitment to refined craftsmanship, controlled scarcity, and a customer experience built on quiet excellence. This distinction also marks Luxury Lifestyle Awards’ first-ever winner in Liechtenstein.

Founded in 2021 and headquartered in Vaduz, Liechtenstein, Lian Original is led by CEO and Founder Lian Ospelt. The brand brings a distinctive point of view to niche luxury fashion, rooted in individuality, discretion, and a quality-first philosophy that prioritizes the product and client relationship over conventional advertising.

At the heart of the brand’s offer are handmade leather shoes produced on a made-to-order basis, with production for leather goods carried out in Italy. Alongside its made-to-order approach, Lian Original introduces limited and exclusive editions, including releases capped at 25 pieces worldwide, reinforcing a deliberate model of rarity.

Lian Original’s customer experience is shaped by excellence at every touchpoint, from careful product standards to seamless, informative communication and direct support. The brand emphasizes an ongoing feedback loop to sustain consistent satisfaction, while continuing to expand its market reach, including a strategic focus on the Emirates.

“Honoring the win, Lian Original exemplifies a modern expression of luxury – defined by quiet confidence, disciplined scarcity, and a clear commitment to craftsmanship and client experience,” said Alexander Chetchikov, President of the World Luxury Chamber of Commerce.

Luxury Lifestyle Awards is a global award platform that recognizes luxury goods and services across a wide range of categories and regions, connecting audiences with brands distinguished by excellence, innovation, and commitment to elevated standards.

Learn more about Lian Original.