Avenew Development has quickly emerged as a distinct force in Dubai’s real estate sector, setting new standards for boutique residential development. Recognized among the TOP 100 Real Estate Developers of 2025 by Luxury Lifestyle Awards, the company has earned this accolade for its refined approach to architecture, design, and customer experience, an approach that places human connection and tailored living at the heart of every project.

Dubai-born Avenew Development was established in 2024 to bridge the gap between large-scale developments and truly personalized, design-driven residences. Under the leadership of Rasha Hassan, a seasoned professional with over 25 years in real estate, the company has built its reputation on three pillars: quality, exclusivity, and authentic lifestyle value. Rather than focusing on volume, Avenew Development deliberately concentrates on a limited number of thoughtfully designed projects that reflect a deep understanding of how people aspire to live.

A Vision of Lifestyle-Led Development

Avenew Development’s ethos centers around creating homes that harmonize form, function, and emotion. Every project begins with the idea that a residence should embody serenity, aesthetic integrity, and long-term comfort. The brand’s guiding principle, “creating homes that inspire timeless memories”, is the foundation for how each space is envisioned, designed, and delivered.

From conceptualization to completion, Avenew Development collaborates with top-tier architects, interior designers, and construction specialists to ensure uncompromising standards. Its partnerships, such as with Al Tamayoz Contracting Co. LLC for recent developments, illustrate a strategic approach to aligning innovation with reliability. The result is a product that embodies both contemporary sophistication and enduring value.

Prime Living in Dubai

Avenew Development’s portfolio reflects a clear ambition to thoughtfully sculpt modern urban living environments, with each project contributing a distinct layer to the brand’s evolving legacy.

One of its key signature projects is Rena Residences, located on Dubai Islands and described as “a flowing glass residence built directly on the sand.” With its minimalist, glass-fronted architecture and unrivalled beachfront setting, Rena showcases Avenew’s commitment to crafting homes where architecture, environment, and lifestyle merge seamlessly into elevated island living.

Avenew brings this same coastal sophistication to Shoaq Residences, set along the dreamy shores of the Dubai Islands. This beachfront development offers 1-, 2-, and 3-bedroom residences, penthouses, and townhouses with direct private beach access and sweeping water views. With an emphasis on serenity, luxury, and resort-style amenities, including an infinity pool, private beach, spa-style facilities, and landscaped social spaces, Shoaq embodies Avenew Development’s desire to create emotional, refined living experiences.

Another standout development, AVENEW 888, located in the emerging Dubai South district, is composed of five mid-rise buildings and features a mix of 1-, 2-, and 3-bedroom apartments and duplexes. The development emphasizes community, wellness, and connectivity, from landscaped outdoor areas and communal boulevards to indoor and outdoor gyms and co-working spaces. Designed for both contemporary lifestyles and long-term investment, AVENEW 888 positions itself as a vibrant residential hub within a rapidly growing master-planned area.

The latest addition to the portfolio is Silena, an exclusive beachfront residential community offering 137 luxury residences, including 1- to 3-bedroom apartments, townhouses, sky villas, and penthouses. Designed with a contemporary coastal aesthetic, Silena features glass-fronted buildings, tiered balconies, full-height windows, and premium finishes that maximize natural light and sea views. Residents enjoy private beach access, landscaped gardens, wellness amenities, a rooftop infinity pool, and a state-of-the-art gym. Strategically located within the emerging Dubai Islands precinct, Silena blends serene waterfront living with strong investment potential, with an expected handover in Q2 2028.

Craftsmanship, Integrity, and Long-Term Value

What differentiates Avenew Development from many players in Dubai’s crowded property market is its loyalty to integrity and craftsmanship. Every decision, from design layout to material selection, is guided by a focus on distinction and customer trust. By keeping its project portfolio intentionally selective, Avenew ensures that each development receives the focus and attention it deserves.

This approach resonates with a growing segment of buyers who value exclusivity and architectural authenticity over scale. Investors and homeowners alike recognize that Avenew’s developments offer not only immediate prestige but also long-term value through superior build quality and sustained desirability.

Recognition and Future Vision

Being named among the TOP 100 Real Estate Developers 2025 by the Luxury Lifestyle Awards is both a recognition of achievement and a glimpse into the company’s promising trajectory. The award affirms Avenew Development’s ability to combine design innovation, responsible development, and market insight, qualities that will continue to define its contribution to Dubai’s evolving skyline.

Looking ahead, Avenew Development aims to expand its portfolio with similarly boutique-scale, high-end projects that elevate the city’s standards of residential excellence. Its ongoing focus on community integration and architectural distinction ensures that each new endeavor will not only reflect the company’s values but also enhance Dubai’s global reputation for luxury living.

Visit https://www.avenewdevelopment.ae/ to learn more today.