In the beautiful heart of Ascona, overlooking the sunlit shores of Lake Maggiore, Private Fine Immobilien AG has quietly become one of Switzerland’s most respected names in boutique real estate. The town itself has recently been honoured with a remarkable distinction — Ascona has been chosen as the “Swiss Destination of the Year 2025,” celebrating its unique charm, cultural vitality, and exceptional quality of life. It is within this idyllic setting that Claudia Tresch, a visionary real estate expert, has built her legacy.

Leading the firm with over two decades of experience, Tresch has cultivated a reputation defined by trust, discretion, and exceptional taste. Her latest accolade, being named one of the Luxury Lifestyle Awards’ TOP 100 Real Estate Brokers of 2025, further cements her standing as a leader who has elevated Swiss property consultancy to an art form.

Tresch’s story is one of steady ambition paired with a passion for distinction and quality. Before founding Private Fine Immobilien AG in 2013, she led Engel & Völkers Ascona for twenty years, guiding it to become one of Switzerland’s top-performing offices and earning a place among the company’s Top Ten Worldwide. That success, she says, was never about volume; it was about values. “Real estate is deeply personal,” she often notes. “It’s about understanding not just where someone wants to live, but how they want to live.”

From that philosophy grew Private Fine Immobilien, a firm that stands apart in a market often dominated by scale. Defined by a “small but fine” ethos, the company specializes in luxury vacation and residential properties, serving an exclusive clientele that values privacy and tailored service above all else. Roughly 90% of its portfolio consists of high-end second homes, many perched above the glittering waters of Lake Maggiore or nestled in the lush hills of Ticino.

What distinguishes Private Fine Immobilien is the precision and intimacy of its approach. Each engagement begins with a meticulous consultation to understand the client’s lifestyle, aesthetic preferences, and investment goals. Whether sourcing a lakeside retreat or positioning a villa for sale, Tresch and her team master every detail—from valuation and marketing to negotiation and after-sales service—with true professionalism.

That commitment to quality is reflected in the properties themselves. Take, for instance, a 3.5-room penthouse atop Monte Verità, recently renovated with marble floors, a Gaggenau kitchen, and panoramic lake views that seem to suspend the world in stillness. Or a 6.5-room villa offering 400 m² of living space, complete with a private wellness area, wine cellar, and pool—a sanctuary where contemporary elegance exists alongside comfort. Each listing is a statement of lifestyle, selected for clients who seek beauty, serenity, and distinction.

As a federally certified real estate agent (SVIT Zurich) and registered fiduciary, Tresch brings rigorous professional credentials to match her intuitive understanding of people and place. Her market evaluations are known for their accuracy and insight, ensuring clients achieve optimal returns in the shortest possible time. “We never guess the value of a property,” she explains. “We reveal it.”

Discretion, too, lies at the heart of the firm’s identity. Working with high-net-worth individuals, business leaders, and international buyers demands absolute confidentiality, something Tresch considers non-negotiable. Over the years, this quiet professionalism has earned her the trust of a discerning global clientele who rely on Private Fine Immobilien for transactions that require sensitivity as much as expertise.

Beyond the business of real estate, Tresch has cultivated a brand synonymous with refined living. Her firm’s affiliations with prestigious organizations, such as SVIT, the Porsche Club, the Ferrari Club, and elite golf circles, reflect her deep integration within the world of luxury lifestyle. Yet, even with these connections, she remains grounded in integrity and authenticity, ensuring each client experience feels personal and bespoke.

Innovation also plays a vital role in the company’s philosophy. From digital international marketing campaigns to sustainability initiatives that include remote work and eco-conscious office practices, Private Fine Immobilien integrates tradition with modernity. It’s an approach that resonates with today’s sophisticated clientele, who expect both excellence and environmental awareness.

Looking ahead, Tresch envisions expanding the Private Fine brand globally through a selective franchise model, bringing its signature amalgamation of exclusivity, expertise, and discretion to new international markets. “We want to share our philosophy with like-minded professionals,” she says. “But we’ll never compromise on quality. Luxury, to us, is not just about price—it’s about principle.”

As she celebrates her inclusion among the Luxury Lifestyle Awards TOP 100 Real Estate Brokers 2025, and as Ascona itself shines as Switzerland’s Destination of the Year 2025, Claudia Tresch embodies what modern luxury truly means: quiet confidence, enduring values, and a passion for helping others find their perfect place in the world.

In Ascona’s shimmering light, where the mountains merge with the lake and serenity feels infinite, her vision continues to take form. Visit http://www.privatefine.ch for more information today.