In the magical Provence, where the air is infused with the essence of lavender and the landscapes are painted with vineyards and olive groves, lies a brand that epitomizes the epitome of French art de vivre – Juliette Dubois Couture and Perfumes. Established in 1983 by the visionary Juliette Espinasse Dubois, this iconic brand has recently been honored with the prestigious Luxury Lifestyle Award for the Best Luxury Niche Perfume Brand in Provence, France, in 2024.

A Journey Through Time and Fragrance

The roots of Juliette Dubois Couture and Perfumes trace back to 1863 in Grasse, the perfume capital of the world. Juliette Dubois, the founder and creative force behind the brand, initiated her journey as a designer specializing in hats and bags. For two decades, she adorned her creations with shells from Shell Beach, her cherished sanctuary in Saint-Barthélemy. However, Juliette’s passion for fragrances, cultivated since childhood, burgeoned into a love affair with fashion.

Her globetrotting adventures fueled her creativity, as each trip became a source of inspiration. The turning point occurred in 2014 when Juliette collaborated with renowned perfumer Jean François Latti to birth the exquisite Shell Beach fragrance. A symphony of tropical notes, this olfactory masterpiece marked the inception of a line of perfumes that transcends traditional boundaries.

A Perfumed Odyssey: The Essence of July of St Barth

From the vibrant French Rose Garden to the alluring Musk Gourmand, from the timeless Patchouli Forever to the enigmatic Oud Mystérieux, Juliette Dubois weaves fragrant tales that transport you to exotic realms. The July of St Barth woman, depicted as a free spirit with a large hat in idyllic settings, embodies the brand’s essence – a blend of Caribbean allure and French luxury.

In 2017, Juliette unveiled the “Les Exclusifs” collection, a narrative of her values, emotions, and life story encapsulated in five meticulously crafted perfumes. The brand continued its evolution with the creation of Mirifica Perfume in 2018, a sweet and precious blend of Leather Oud cistus honey, capturing the attention of perfume enthusiasts and the press alike. Collaborating with renowned perfumer Nathalie Feisthauer, 2019 saw the birth of Joie Eternelle Perfume, adding another jewel to Juliette’s olfactory crown.

From Provence to Paris: A Global Presence

The Maison July of St Barth has blossomed into an international symbol of French elegance, making its mark from the catwalks of Fashion Week in Paris to the vibrant streets of New York. The brand’s presence extends far beyond the French borders, gracing the luxurious enclaves of the Côte d’Azur, Paris, the United States, and Saint-Barthélemy – the island that holds Juliette’s heart.

A commitment to eco-conscious practices underscores the brand’s ethos. The July of St Barth and July in Grasse perfumes are certified vegan and eco-responsible, eschewing artificial coloring. The packaging reflects a dedication to environmental respect, aligning with the brand’s active involvement in supporting eco-friendly initiatives and charitable organizations.

Juliette Dubois: A Visionary Beyond Boundaries

Juliette is a multifaceted artist – a perfume creator, stylist, and ambassador of arts and culture. Her creations extend beyond the olfactory realm, encompassing haute couture and legendary hats.

As the brand continues its global expansion, Juliette Dubois opened a concept store in January 2022, merging Fashion, Art, and Perfumes in the picturesque locations of Grasse, Nice, and Cannes. The brand’s boutiques are now nestled in the prestigious settings of 5-star Parisian hotels, cementing its status as a beacon of luxury.

Decorated Ambassador of Arts and Culture at the Four Seasons Hotel George V (Paris) since 2019, Juliette Dubois has seamlessly woven together a tapestry of scent, style, and sophistication. With over 200 fashion shows under its belt, the brand stands as a testament to the enduring legacy of French haute parfumerie and couture.

Awards and Accolates

Juliette Dubois has garnered a series of prestigious awards in her remarkable career. In 1989, she received the Decoration of the Ambassador of Arts and Culture from the Divine Academy in Paris. In October 2021, she earned her second medal from the Divine Academy and was honored with the Feminine Audacity prize by the mayor of Cannes, David Lisnard. Recognized as one of the Top 30 fashion stylists by the New York Journal in 2022, she also achieved widespread acclaim for her Shenzhen fashion show, viewed by 4 million people. Her entrepreneurial prowess was acknowledged in 2023, featured in the “Inspired Women Herald Entrepreneurs” in New York. In 2024, Juliette Dubois was awarded the Best Women Entrepreneurs accolade in Indonesia, solidifying her reputation as a trailblazer in both fashion and entrepreneurship.

In the grand narrative of Juliette Dubois Couture and Perfumes, each fragrance is a chapter, each creation a verse, composing a story that transcends time and captivates the senses. As we embrace the allure of Juliette Dubois, we immerse ourselves in a fragrant symphony, where luxury is a way of life.

To find out more about Juliette and her award-winning brand, please visit https://julietteduboiscouture.com/