At the intersection of emotion and environment, JAQUE crafts interiors that speak to the soul while elevating everyday experience. With a signature style defined by bold creativity, refined innovation, and a commitment to artistic excellence, the firm continues to push the boundaries of luxury design. In 2025, this vision was internationally recognized as JAQUE was named Best Luxury Interior Design Studio in Arizona, USA, by the Luxury Lifestyle Awards.

Led by renowned designer Jaque Bethke, JAQUE is more than a design firm; it is an incubator of ideas, a place where boundaries dissolve and imagination takes material form. With decades of experience across hospitality, commercial, residential, and retail spaces, the firm brings an artistic confidence and emotional depth that distinguish every project.

Design That Moves You

At the core of JAQUE’s ethos is the belief that design should do more than impress; it should connect. Each space begins with listening: to a client’s unspoken needs, to the rhythm of their daily life, and to the nuances that define their individual experience. Rather than applying a visual formula, JAQUE reads between the lines to construct spaces that feel instinctive, atmospheric, and deeply personal.

This human-centered approach informs everything from material choice to spatial flow. The team prioritizes function not as a limitation but as an opportunity to surprise, delight, and support everyday rituals with uncommon beauty and intention. The results are spaces that don’t just house life but enhance it.

Every Project, a Statement

The firm’s diverse portfolio spans luxury homes, boutique hotels, restaurants, retail environments, and outdoor landscapes, each one bearing JAQUE’s unmistakable signature: immersive, expressive, and distinct. From sculptural lighting designs to bespoke furniture, their environments don’t repeat motifs; they express character.

Take, for example, the technically complex installation for The House of Alchemy and Air. Three colossal geodes, each weighing over 3,000 pounds, were transformed into a spiritual architectural centerpiece. Reinforced floors, hydraulic platforms, and advanced automation systems were all orchestrated to spotlight these natural formations as living art. The feat demanded not only engineering precision but an almost poetic sensitivity to energy and flow.

Sustainability Through Longevity

JAQUE’s environmental approach doesn’t rely on buzzwords. Instead, the firm builds sustainability into the bones of its work. Long-lasting, ethically sourced materials, energy-efficient systems, and conscious construction methods are standard practice, not afterthoughts.

The firm’s philosophy on longevity as a core principle: beautiful spaces should stand the test of time in form and function. This approach not only supports environmental responsibility but also elevates the experience for those living within the space, year after year.

Experience-Driven Execution

JAQUE is known for being present, literally. Their designers remain intimately involved through every phase of a project, from ideation to final installation. This on-the-ground presence enables the team to make intuitive decisions as spaces evolve and energies shift. Nothing is left to chance. Everything is fine-tuned.

Whether working on a serene private residence or a high-impact retail space, JAQUE customizes every aspect to fit the emotional and spatial goals of the client. It’s this level of sensitivity, combined with technical mastery, that gives their interiors a magnetic pull.

The Force Behind the Name

Founder Jaque Bethke began her career at The Taliesin School of Architecture and quickly caught the attention of the Wynn Corporation. Her early design contributions at MGM Grand Las Vegas sparked a career that has since included icons like the Bellagio and a clientele that spans the globe.

Bethke’s philosophy is refreshingly straightforward: design is about people. She is an artist, a leader, and an inventor, designing spaces, furniture, and custom pieces that amplify individuality. Her process invites collaboration, intuition, and joy, ensuring that every client feels heard, seen, and celebrated.

Luxury with a Bold Twist

 What truly sets JAQUE apart is its ability to create spaces that are not only visually stunning but emotionally immersive. This isn’t surface-level luxury. It’s layered, intelligent, and unforgettable. The environments they build don’t just reflect a client’s lifestyle; they help shape it.

JAQUE’s work is not designed for mass admiration, but for meaningful connection. That’s why their spaces resonate on impact and linger long after.

Discover how JAQUE can transform your space into a one-of-a-kind experience. Visit https://jaque.design/.