JAQUE

At JAQUE, design transcends boundaries. The firm creates environments and products that reflect the deeply personal narratives of its Residential, Hospitality, Commercial, and Retail clients. Every project is a bespoke interpretation of bold creativity, emotional intelligence, and intentional innovation—curated with uncompromising craftsmanship and vision.

Founded by award-winning designer Jaque Bethke, JAQUE is a luxury architectural design-build firm that leads with empathy and delivers with precision. The firm’s expansive portfolio includes Commercial and Retail Architecture, Hospitality and Residential Design, Landscape and Outdoor Spaces, Lighting Design, Custom Furniture and Millwork, and full Design-Build-Renovate services.

Personalization is not an afterthought—it is the foundation. JAQUE begins each project by observing and listening without assumption. Whether designing a boutique hotel, a retail destination, or a private sanctuary, the team studies every nuance of daily rhythm, guest interaction, and emotional atmosphere. Each decision—materiality, spatial flow, acoustics, and light—is shaped around how a space should feel, not just how it should look.

JAQUE remains intimately involved throughout every phase of a project, physically present on-site to respond to the energy of a space as it evolves. This immersive process ensures that no detail is missed, and no potential for connection is left unrealized.

With over 150 industry awards, JAQUE’s work stands as a testament to the power of meaningful design. Their philosophy is clear: luxury is not about extravagance, but about resonance—spaces that heighten the experience of self and endure in both beauty and purpose.