JIXI Design introduces Blooming, a flagship beauty supply store in Taichung’s Beitun District that redefines the retail experience through fluid architecture and refined materiality. Conceived for a renowned nail artist and educator, the project embodies two decades of creative evolution, translating the concept of “blooming” into a spatial narrative of growth, elegance, and inspiration. Every curve, light gradient, and textural detail contributes to a serene yet sophisticated environment that elevates both functionality and brand identity.

Project Title: Blooming

Project Location: Beitun District, Taichung City, Taiwan

Project Category: Retail – Beauty Supply Store

Project Overview:

Blooming, a flagship store for a renowned nail artist and educator, represents the culmination of a 20-year journey in the beauty industry. This project transcends the conventional retail space, embodying the owner’s vision for a haven of inspiration and elevated brand experience for nail professionals. Located in the burgeoning 14th Redevelopment Zone near Taichung’s Intercontinental Baseball Stadium, Blooming offers a harmonious blend of functionality, elegance, and a touch of classical charm.

Design Concept:

The design narrative revolves around the concept of “blooming,” signifying growth, beauty, and the blossoming of creativity. This theme manifests in the soft, organic curves that define the space, creating a welcoming and feminine atmosphere. The flowing lines of the walls, reminiscent of draped fabric, soften the interior and guide the customer’s journey through the store. The color palette, a carefully curated range of three milk-tea hues, evokes a sense of warmth and sophistication, aligning with the brand’s established aesthetic and creating a tranquil backdrop for the vibrant nail supplies.

Key Design Elements:

• Curvilinear Architecture: The dominant design feature is the use of sweeping curves throughout the space. Walls gently undulate, display cases protrude organically, and even the central island echoes this motif. This deliberate rejection of sharp angles creates a sense of fluidity and movement, mirroring the artistic process of nail design.
• Strategic Lighting Design: A dual lighting system balances functionality and ambiance. Ambient lighting, utilizing 3000K LEDs, washes the space in a warm, inviting glow, while strategically placed 4000K spotlights highlight the product displays, ensuring accurate color rendering and drawing attention to the intricate details of the nail supplies. The interplay of light and shadow enhances the textural richness of the space.
• Maximized Display and Functionality: Despite the curvilinear design, functionality remains paramount. Custom-designed aluminum composite display shelving lines the walls, maximizing product visibility while seamlessly integrating the lighting system. Beneath the display counters, ample storage discreetly houses inventory, maintaining a clean and uncluttered aesthetic. A strategically placed sofa in the window area provides a comfortable consultation and waiting area, enhancing the customer experience.
• Classical Architectural Accents: A nod to classical architecture is evident in the double-door entrance, set at a 45-degree angle and framed by an arched entryway. This feature, a deliberate departure from conventional storefront design, creates a sense of grandeur and welcomes customers into a unique retail environment. The custom door handles, mirroring the brand’s logo, further reinforce this theme.
• Seamless Integration with the Exterior: The exterior facade, featuring a protruding octagonal window display, draws the eye and invites curiosity. The milk-tea color palette extends to the exterior, albeit in darker shades, creating visual continuity. The strategic placement of the entrance allows for a rolling shutter to secure the main retail area while leaving the window display illuminated, maintaining a visual presence even after closing hours.

Challenges and Solutions:

The primary challenge was integrating the owner’s desire for a strong brand identity with the functional requirements of a retail space. This was achieved by seamlessly weaving the “blooming” theme throughout the design, from the curved architecture to the lighting and color palette. The rolling shutter, a necessity for security, was cleverly incorporated into the design by creating a distinct window display zone, ensuring continuous brand visibility.

Sustainability Considerations:

The project incorporates energy-efficient lighting and double-layered glass with heat insulation film to mitigate the effects of the western sun exposure, reducing energy consumption. The use of durable, easily maintained materials, such as plastic wallcovering and aluminum composite panels, minimizes long-term environmental impact.

Conclusion:

Blooming is more than just a retail space; it is an immersive brand experience that celebrates beauty, creativity, and the owner’s enduring passion for the nail industry. The design successfully balances aesthetics and functionality, creating a welcoming and inspiring environment for nail professionals to explore, discover, and connect with the brand. The project’s innovative use of curves, strategic lighting, and classical accents sets it apart, establishing a new standard for beauty supply retail design.