After earning its place among the TOP 100 Restaurants of the World by Luxury Lifestyle Awards, MYAZŪ Restaurant continues to push the boundaries of contemporary Japanese dining in Saudi Arabia. Known for its precision, artistry, and immersive guest experience, the restaurant has become a benchmark for fine dining in the region and beyond. 

In this exclusive interview, Alexander Chetchikov, President of the World Luxury Chamber of Commerce, sits down with Etienne Borman, Brand Director of MYAZŪ, to uncover how the restaurant balances creativity with consistency, blends cultural influences, and crafts an experience that goes far beyond cuisine. 

Alexander Chetchikov: Fine dining is often described as a form of art. How do you balance creativity in the kitchen with consistency in execution? 

Etienne Borman: At MYAZŪ, creativity is guided by discipline. Innovation is essential, but it is supported by rigorous standards, detailed training, and precision in execution to ensure every guest receives the same exceptional experience. 

AC: Saudi Arabia’s dining scene has evolved rapidly. How has MYAZŪ contributed to shaping the country’s reputation as a global culinary destination? 

EB: MYAZŪ represents a new generation of fine dining in Saudi Arabia—international in quality, confident in identity, and culturally aware—helping position the Kingdom as a serious global culinary destination. 

AC: Many luxury restaurants emphasize exclusivity. How do you make MYAZŪ feel both world-class and welcoming to a diverse clientele? 

EB: True luxury lies in ease. We combine world-class standards with genuine warmth, ensuring every guest feels effortlessly welcomed while experiencing refined, attentive service. 

AC: The sensory journey at MYAZŪ goes beyond taste. How do elements like music, lighting, and pacing contribute to the overall guest experience? 

EB: Luxury is immersive. Every sensory detail—from lighting and music to service rhythm—is carefully curated to create harmony, flow, and emotional connection throughout the dining journey. 

AC: Talent is key in hospitality. What strategies do you use to attract, train, and retain a team capable of delivering luxury-level service every day? 

EB: We build excellence through people. By fostering a culture of mentorship, continuous development, and respect, we empower our team to consistently deliver luxury at the highest level.

AC: Fine dining often requires partnerships with suppliers. How do you ensure your sourcing process reflects both authenticity and excellence? 

EB: Our sourcing philosophy is uncompromising. We partner with select suppliers who meet our standards for quality, provenance, and consistency, ensuring authenticity and excellence in every ingredient. 

AC: What role does Saudi culture play in shaping MYAZŪ’s approach, and how do you blend it with Japanese tradition? 

EB: MYAZŪ is shaped by the precision of Japanese cuisine and the generosity of Saudi hospitality, resulting in an experience that is both culturally respectful and globally sophisticated. 

AC: Finally, luxury often thrives on storytelling. What story does MYAZŪ tell through its cuisine and experience? 

EB: MYAZŪ tells a story of refined balance—where craftsmanship, culture, and contemporary luxury converge to create a timeless dining experience. 

This conversation with Etienne Borman reveals the delicate balance of artistry, cultural nuance, and operational precision that sets MYAZŪ Restaurant apart as a global leader in fine dining. From sourcing ingredients to creating an immersive sensory journey, MYAZŪ redefines what it means to deliver luxury in the modern age. 

To experience and reserve your booking, visit https://myazu.com/.