In this exclusive interview, we had the pleasure of speaking with Justin Swart, the General Manager of the prestigious Cora Cora Maldives. This resort has recently been heralded as one of the TOP 100 Hotels and Resorts of the World for 2023 by the Luxury Lifestyle Awards. This remarkable achievement reflects the resort’s commitment to unparalleled luxury, innovation, and sustainability. We delve into the ethos that drives Cora Cora Maldives, exploring the factors that have propelled it to the forefront of luxury travel destinations. Join us as Justin Swart shares his valuable insights on the resort’s journey, its unique offerings, and his vision for the future of luxury hospitality in the Maldives.

Luxury Lifestyle Awards: Could you share with us the vision and philosophy behind Cora Cora Maldives that makes it stand out in the luxury hospitality sector?

Justin Swart: At Cora Cora Maldives, our vision is encapsulated in the concept of “Freedom Time.” It’s about offering our guests more than just a stay; it’s a journey into freedom, where they can cast aside the rule book and embrace pure, guilt-free moments. Our philosophy revolves around providing an environment where guests can truly be themselves, unrestricted and without limitations. Whether it’s walking barefoot on our white-sand shores or indulging in a well-balanced culinary offering to dine & relax, Cora Cora Maldives is about offering an unlimited experience that goes beyond the conventional boundaries of luxury hospitality.

LLA: What does it mean for Cora Cora Maldives to be ranked among the TOP 100 Hotels and Resorts of the World for 2023?

Justin Swart: Being recognized among the TOP 100 Hotels and Resorts of the World for 2023 is a celebration of our commitment to providing ultimate freedom to our guests. It signifies that our unique approach, centered around the concept of “Freedom Time,” has resonated globally. This acknowledgment reinforces that Cora Cora Maldives isn’t just a destination; it’s a standard-bearer for exceptional luxury experiences, where freedom knows no limits.

LLA: Can you describe the unique experiences that Cora Cora Maldives offers its guests, which contributed to this prestigious ranking?

Justin Swart: Cora Cora Maldives offers a tapestry of unique experiences that contribute to our distinguished ranking. From beachfront villas where the ocean feels like an extension of your soul to the thrill of a two-bedroom lagoon pool villa with a slide, every moment is designed for true liberation. Our Premium All-Inclusive Philosophy ensures that guests are not only free to choose from an array of gourmet meals and drinks in our a-la-carte restaurants and bars, but are also provided with non-motorized watersports, yoga sessions, meditation classes, and other activities. This holistic approach to freedom creates an unforgettable journey for our guests, setting us apart in the luxury hospitality landscape.

LLA: How do you ensure that each guest’s stay is not just luxurious but also memorable?

Justin Swart: Memorable stays at Cora Cora Maldives are crafted around the principle of “Feel-Good.” We go beyond the traditional notions of luxury by integrating wellness into every aspect of our guests’ experience. From the Maldives’ only low-sugar island to inclusive yoga, meditation, and spa treatments, we prioritize their well-being. The freedom to indulge in exquisite dining, enjoy non-motorized watersports, and explore our island museum adds layers to their stay, creating moments that linger long after they leave our shores.

LLA: How do you balance luxury and sustainability to create an eco-friendly yet opulent experience for your guests?

Justin Swart: Balancing luxury and sustainability is embedded in our nature-centric philosophy. The entire island, from the coral reef to the lagoon, serves as the backdrop for our commitment to living life unlimited. Our villas, dining venues, and recreational activities are designed with the environment in mind.  Sustainable yet luxurious experiences start with many small actions implemented in our daily operations. Two of those, for example, are our dedication to providing our guests with high-quality a-la-carte experiences rather than excessive buffet displays, and our in-house water treatment plant, which allows us to filter and use seawater. All these implemented routines and changes sum up to have a big impact on the fragile environment.

LLA: Could you tell us about the team behind Cora Cora Maldives and how they contribute to the resort’s success?

Justin Swart: The Cora Cora Maldives family, comprising over 200 team members, is the heartbeat of our success. Each team member embodies our core values of Freedom, Family, Fun, and Feel-Good. Our multicultural management team brings a wealth of experience from luxury resorts worldwide. This expertise, combined with the joy, energy, and spirit of fun exuded by every team member, creates an atmosphere that makes our island truly a happy place.

LLA: What future developments or enhancements can guests anticipate at Cora Cora Maldives?

Justin Swart: The journey of Cora Cora Maldives is one of continuous evolution. Guests can anticipate ongoing innovations and enhancements that align with our commitment to freedom and limitless experiences. From unique dining concepts to environmentally conscious initiatives, we’re dedicated to keeping the Cora Cora experience fresh and exciting. The future holds surprises and delights that will further elevate the freedom-filled journey for our guests.

LLA: How do you envision the evolution of luxury resorts in the Maldives, and what role will Cora Cora play in this landscape?

Justin Swart: In the evolving landscape of luxury resorts in the Maldives, Cora Cora will continue to be a trailblazer. We foresee a future where the fusion of luxury and sustainability becomes the norm. As an independent resort, we have the freedom to shape a laid-back Maldives experience that sets new benchmarks for the industry. Cora Cora will play a pivotal role in redefining luxury by integrating the essence of freedom into every aspect of the guest experience, contributing to a sustainable and unforgettable future for the Maldives.

LLA: As the General Manager, what has been your most rewarding experience working at Cora Cora Maldives?

Justin Swart: The most rewarding aspect of leading Cora Cora Maldives is witnessing the genuine joy and freedom experienced by our guests. Seeing them embrace the concept of “Freedom Time” and creating lasting memories is incredibly fulfilling. Being part of a team that consistently exceeds expectations and contributes to the success of our vision is the ultimate reward. It’s not just about managing a resort; it’s about curating an environment where guests find their happy place and truly live life unlimited.

LLA: What advice would you give to young professionals aspiring to excel in the luxury hospitality industry?

Justin Swart: To young professionals aspiring to excel in the luxury hospitality industry, I would offer the advice of embracing our four core values: Freedom, Family, Fun, and Feel-Good. Understand that true luxury goes beyond opulence; it’s about creating an authentic atmosphere where guests feel free to be themselves. Cultivate a spirit of inclusion, infuse fun into every experience, and prioritize the well-being of both guests and the team. In this dynamic industry, the ability to provide genuine moments of joy and freedom will set you apart and lead to a fulfilling and successful career.