Brice & Burnett

Brice & Burnett, formerly known as Wine Cellar, has been named South Africa’s Best Luxury Wine Retailer by Luxury Lifestyle Awards, marking a milestone moment in the merchant’s 25-year journey. Founded in 2001 by wine collectors and friends David Brice and Richard Burnett, the company has evolved from the original Wine Cellar Club into South Africa’s premier online destination for local and international fine wines, from iconic South African releases to blue-chip Bordeaux and rare vintage gems.

Today, Brice & Burnett is led by CEO James Pietersen alongside a seasoned leadership team who have cemented the brand’s reputation for knowledge, integrity and meticulous curation. The merchant is recognized for offering the finest selection of fine wines in Africa, underpinned by close relationships with leading international critics and producers, as well as pioneering initiatives such as Bordeaux futures, fine-wine investment portfolios and a trailblazing partnership with Strauss & Co Fine Wine Auctions.

Customer experience sits at the heart of the brand. A passionate, highly knowledgeable team builds long-term, personal relationships with collectors and enthusiasts, offering tailored advice and access to exclusive allocations. Consistently excellent reviews and industry accolades, including multiple Wine-Searcher Retailer Awards, reflect this unwavering focus on excellence.

While the name of the brand changed to Brice & Burnett in March, the foundations remain the same: the same team, the same obsession with quality, and the same commitment to guiding clients through the joys of fine wine with clarity and care.