Founded in 2007 by John and Lydia Dean, Only Provence is a boutique luxury villa rental and concierge company specializing exclusively in the Provence region of France. Headquartered in Geneva, Florida and led by General Manager Helene O’Connor, the company provides discerning travelers with access to a carefully curated portfolio of more than 200 exceptional luxury villas and private châteaux in Provence, including prestigious properties across the Alpilles and Luberon regions.
Unlike large automated booking platforms, Only Provence focuses on hand-selected luxury vacation rentals that reflect the authentic charm, elegance, and cultural richness of southern France. Each property is personally vetted for quality, location, and character, ensuring that guests experience the very best of Provence luxury travel—from intimate village homes to grand countryside estates surrounded by vineyards and lavender fields.
A defining feature of Only Provence is its bespoke concierge services, designed to create seamless and unforgettable stays. Dedicated rental specialists guide guests from the first inquiry through departure, helping match each traveler with the perfect villa while coordinating tailored experiences such as private chefs, wine tours, wellness treatments, guided excursions, and cultural activities throughout Provence.
The company’s deep local expertise and strong relationships with trusted regional partners enable Only Provence to deliver authentic luxury experiences that extend far beyond accommodation. Whether hosting multigenerational family holidays, exclusive wellness retreats, or romantic countryside escapes, the team ensures every detail is thoughtfully arranged.
With a loyal international clientele and strong repeat bookings, Only Provence has established itself as a trusted authority in luxury villa rentals in Provence. Recognized by accolades including the Condé Nast Readers’ Choice Awards and LUXlife Magazine Awards, the brand continues to set the benchmark for personalized service, regional knowledge, and curated luxury travel experiences in one of France’s most sought-after destinations.








