Hero Experiences Group

Hero Experiences Group is a leading luxury travel company headquartered in Dubai, reimagining cultural adventure with a deeply sustainable ethos. Founded in 2012 by Adam McEwan, Hero Experiences Group grew from the eco‑luxury desert safari brand Platinum Heritage into a diversified portfolio that now incorporates premium offerings such as Hero Balloon Flights, The Dubai Balloon, Hero Boat Tours (HERO OdySea), Absolute Adventure, and bespoke Hero Events and Destination Development services.

At its heart is a commitment to authenticity, meaning, and sustainability. Guests traverse the Dubai Desert Conservation Reserve in restored 1950s Land Rovers or the latest Defenders, traversing gentle routes that protect native flora and fauna, like oryx and gazelles—complemented by cultural storytelling, falconry displays, and fine dining in elegant desert cabanas or Bedouin camps, all powered by solar energy and minimal ecological impact. The group consciously avoids mass-tourism staples such as dune‑bashing, choosing instead immersive experiences that respect natural and cultural heritage.

Their flagship balloon offerings—Hero Balloon Flights for dawn safaris above the desert and The Dubai Balloon on Atlantis The Palm—elevate luxury both literally and figuratively. Flights are tailored with cultural storytelling, falconry, drone shows, wellness themes, and meals prepared by Michelin‑starred chefs who draw inspiration from the four elements encountered on flight, offering guests a refined and meaningful journey.

Hero Boat Tours invites guests to captain self-drive boats at speeds of up to 50 km/h along Dubai’s coastline, offering unrivaled vantage points of Burj Al Arab, Atlantis, and Ain Dubai, led by expert guides who weave in storytelling on marine ecology and local landmarks.

Operating in both the United Arab Emirates and Saudi Arabia—with expansion into AlUla and growing interest from the US, UK, Europe, Australia, China, and GCC markets—the group balances global aspiration with local authenticity. Recognised repeatedly at World Travel Awards and by Layalina Magazine, their portfolio reflects excellence across multiple categories, including Leading Desert Safari Company and Leading Balloon Ride Operator from 2016–2024, and the Layalina Editors’ Choice for Best Luxury Cultural Adventure Experience in 2024.

In 2025, Hero Experiences Group was honoured with a Luxury Lifestyle Awards for Best Luxury Travel Experiences in UAE—proving the company’s cultural integrity and merit.