Untold Japan

Untold Japan is redefining luxury travel with experiences that delve far beyond the expected. Recognized among the Top 100 Travel Agencies and Tour Operators in the world for 2025 by the Luxury Lifestyle Awards, the company specializes in curating immersive journeys that reveal the depth, beauty, and soul of Japan. With a foundation rooted in cross-cultural insight — born from a partnership between a Japanese local and a foreign traveler — Untold Japan brings a rare perspective that bridges worlds and opens doors to the unseen sides of the country.

Driven by the mission to help travelers truly “Sense the Wonder” of Japan, the company crafts tailor-made itineraries that reflect each guest’s unique passions and pace. Whether it’s a private tea ceremony with a Kyoto master, hands-on craft sessions with generational artisans, or serene stays in mountain retreats, every detail is designed with care and cultural authenticity.

Untold Japan distinguishes itself through deep, long-standing relationships with communities across the country, granting travelers privileged access to people, places, and traditions that remain hidden from the average itinerary. Its local guides and experts — fluent in both Japanese and English — serve not only as navigators but as cultural storytellers, enriching each journey with context and connection.

Luxury, for Untold Japan, is defined by purpose, quality, and seamless service. From meticulously selected accommodations, including heritage ryokans and contemporary five-star hotels, to premium private transfers and exclusive experiences, the company ensures effortless comfort at every stage.

Equally committed to ethical travel, Untold Japan prioritizes sustainability, local partnerships, and cultural respect. Every trip contributes to preserving Japan’s rich heritage while supporting the communities that keep its traditions alive.

For travelers seeking more than just a vacation — for those who desire profound encounters, authentic moments, and lasting memories — Untold Japan offers a gateway to a richer, deeper Japan. Here, luxury is not just about indulgence, but about meaning, discovery, and connection.