Original Beer Spa offers a wellness experience unlike any other, where centuries-old brewing traditions come together with contemporary expectations of relaxation, privacy, and sensory pleasure. Drawing inspiration from Czech beer culture, the brand has created a distinctive spa ritual that feels both indulgent and grounded in authenticity. Its inclusion among the Luxury Lifestyle Awards’ TOP 100 Spas of the World for 2025 reflects international recognition for originality, consistency, and thoughtful execution.
Founded by Jaromír Pažout, Original Beer Spa began as an unconventional vision that has since matured into a globally respected spa concept. Today, the brand operates a growing portfolio of company-owned and franchised locations, each developed according to strict design, operational, and service standards. This structured framework allows the experience to remain consistent across borders while preserving the intimate character that defines the brand.
At the heart of the journey is the signature beer bath ritual, created using certified natural ingredients found in Czech Krušovice® beer, including brewer’s yeast valued for its vitamins, antioxidants, and enzymes. Guests soak in handcrafted oak tubs before transitioning to a quiet relaxation phase on heated beds beside a fireplace. The experience is complemented by unlimited Krušovice® beer and freshly baked beer bread, enhancing the ritual through taste, aroma, and atmosphere.
Privacy shapes every aspect of the visit. Each session is reserved exclusively for the booking party, allowing couples or small groups to enjoy the treatment without interruption. After a brief introduction, staff step back, offering guests the freedom to unwind at their own pace. Carefully prepared amenities, from soft linens to traditional basswood slippers, ensure comfort without effort.
Behind the scenes, the brand is supported by a strong operational foundation. Advanced digital systems manage reservations, guest communication, and internal processes, with the majority of bookings generated directly through the spa’s online platforms. This technological focus supports both guest convenience and sustainable international growth.
Design remains integral to the brand’s identity. Interiors emphasize natural materials, warm wood textures, and craftsmanship inspired by historic breweries, creating spaces that feel inviting rather than ornate. As Original Beer Spa expands, particularly through partnerships with luxury hotels, its design continues to evolve while staying true to its roots.
With numerous international awards and consistently high guest satisfaction, Original Beer Spa has established itself as a leader in experiential wellness, offering a concept that feels memorable, authentic, and built for lasting relevance.
