Knot Co

Knot is a pioneering Japanese D2C watch brand bringing Made-in-Japan watches, customization, and traditional Japanese craftsmanship to customers around the world. Founded in 2014 in Kichijoji, Tokyo, Maker’s Watch Knot has established a distinctive approach to contemporary watchmaking centered on its signature Mix & Match concept.

Rather than offering fixed watch-and-strap combinations, Knot allows customers to personalize their timepieces by selecting from an extensive range of interchangeable straps in different materials, colors, and designs. This flexibility enables each watch to evolve with its owner’s style, lifestyle, and occasion. Across its 15 directly managed stores in Japan, Knot enhances this experience through an interactive open-display format where customers can freely explore combinations.

Japanese craftsmanship is fundamental to the brand. Knot watches feature sapphire crystal, surgical-grade stainless steel, Japanese movements, and final assembly in Japan, reflecting a commitment to quality, reliability, and precision. Through its MUSUBU project, Knot also collaborates with certified Japanese traditional artisans, incorporating heritage materials and techniques such as gold leaf, urushi lacquer, and raden mother-of-pearl inlay into contemporary watch designs.

Sustainability further informs Knot’s philosophy. The brand develops straps using sustainable and upcycled materials, including innovative textiles created from otherwise discarded fabrics. Its interchangeable strap system also encourages customers to enjoy one watch in multiple ways, supporting longer product lifecycles and helping reduce unnecessary replacement.

With a mission of bringing traditional Japanese watchmaking to the world, Knot Co. connects people through craftsmanship while preserving valuable artisanal knowledge for future generations. By combining accessible luxury watches, Japanese quality, personalization, sustainability, and cultural heritage, Knot offers timepieces designed to carry both individual expression and enduring meaning.