DWISS

Founded in 2011 by visionary designer Rafael Simoes Miranda, DWISS has redefined the boundaries of horology through a passion for innovation, futuristic design, and novel technology. Based in Switzerland, the brand has quickly ascended as a leader in the luxury watch industry, with its groundbreaking timepieces receiving global recognition and revered accolades, including the Red Dot Design Award, IF Design Award, and a place in the 2024 Luxury Lifestyle Awards’ Top 100 Luxury Jewelry & Watch Brands.

The award-winning entity stands apart by its philosophy: “Any watch can tell time, but DWISS tells it differently.” This ethos is evident in each of its collections, which feature unique time displays and revolutionary materials. DWISS made history as the first to create a Niobium watch and continues to push the envelope with innovations such as the incorporation of blockchain technology and NFTs into the luxury watch world.

A strong community of over 150,000 watch enthusiasts supports the brand’s success. Through innovative approaches like crowdfunding (which has raised over one million Swiss francs) and accepting cryptocurrency as payment, DWISS has cultivated a loyal and global following. The brand’s Watch Design Club allows members to influence the creation of timepieces, providing an interactive and personalized experience for collectors.

DWISS’s iconic collections, including the M1, M2, M3, and R1 series, feature pioneering designs that challenge traditional watchmaking. The M3W model, designed by the DWISS Club, won multiple awards, while the R1 series introduced Swiss-made tourbillons. Each Swiss-made DWISS watch exemplifies the brand’s precision, craftsmanship, and exceptional luxury.

DWISS continues to lead the way in combining traditional Swiss technique with modern innovation, earning its place as a forerunner in the world of luxury watches.