DWISS

DWISS, an independent Swiss watch brand founded in 2011 by award-winning industrial designer Rafael Simões Miranda, has built its legacy on one defining principle: any watch can tell time—DWISS tells it differently. With more than two decades of design expertise, multiple international accolades, and hundreds of timepieces created for global brands, Miranda has shaped DWISS into the most design-awarded microbrand in Switzerland. 

Innovation lies at the heart of DWISS. Each Swiss-made watch begins with a bold conceptual vision, brought to life through unconventional time displays, premium engineering, and meticulous craftsmanship. The brand’s collections—from the pioneering M series to the IF Design Award–winning R1W and the Good Design Award–recognized M3—have established DWISS as a leader in alternative time reading and contemporary watchmaking. 

DWISS has also redefined engagement within the watch community. Through crowdfunding, cryptocurrency payments, and its groundbreaking Watch Design Club, the brand involves collectors directly in the creative process. Its venture into blockchain with 1,100 hyper-realistic NFT watch renderings further solidifies its influence at the intersection of horology and digital innovation. 

Among its exceptional creations, the DWISS Limited Edition Al Ain 54/54 stands as a tribute to heritage and craftsmanship. Released to honor the UAE’s 54th National Day, this rare timepiece is limited to just 54 pieces—each symbolizing a year of unity and progress. Its dial is uniquely forged from natural sand of Al Ain, a city rich in Emirati history. Powered by the Swiss La Joux-Perret G100 movement with a 68-hour power reserve, the watch combines cultural storytelling with masterful engineering. 

Through authenticity, creativity, and disruption, DWISS continues to shape modern Swiss horology for collectors who value meaning as much as precision.