GCR Design AS / Gunvor C Røkholt

Founded in 2001 and based in Heggenes, Norway, GCR Design AS is led by owner and interior designer Gunvor Catherin Røkholt, one of the country’s most respected names in design and cultural preservation. Guided by her vision to protect and celebrate Norway’s rich cultural heritage, Gunvor creates interiors that reflect their natural surroundings while fostering joy, peace, and inspiration for those who experience them.

Her work is deeply rooted in the belief that heritage should remain alive through use, not simply preserved as static history. This philosophy aligns with the UN’s Sustainable Development Goal 11.4, which focuses on safeguarding the world’s cultural and natural heritage. Gunvor has designed interiors for some of Norway’s most exclusive hotels and lodges—projects that combine authenticity, modern functionality, and a strong sense of place. Each design concept captures the essence of its location and the personalities behind it, creating spaces that tell meaningful stories while maintaining harmony with the environment.

Gunvor’s interpretation of modern luxury transcends material indulgence. To her, true luxury is about personality, mindfulness, and connection—spending quality time with others in spaces that inspire, comfort, and respect nature. Her thoughtful approach emphasizes sustainability, the reuse of materials, and design solutions that contribute to local identity and responsible tourism.

In 2021, she published Fargerik Kulturarv (Colourful Heritage), a book celebrating her most significant projects and the stories interwoven with them. Through GCR Design AS, Gunvor continues to bridge Norway’s cultural past with contemporary living, crafting interiors that breathe new life into traditional craftsmanship while embodying timeless beauty and environmental awareness.