Manuel Machado Caneiro – Sheraton Cascais Resort

Under the leadership of General Manager Manuel Machado Carneiro, Sheraton Cascais Resort represents a distinct expression of modern luxury hospitality in Europe. Throughout 2025, the property underwent a remarkable transformation, led by a leadership philosophy rooted in a people-first culture, strategic clarity, and emotionally intelligent service. 

Set along Portugal’s elegant coastline, Sheraton Cascais Resort by Marriott offers a refined retreat defined by spacious living, resort-style comfort, and a strong connection to nature. The property blends relaxed sophistication with thoughtful design, positioning itself as a destination where leisure, wellness, and understated luxury coexist seamlessly.  

Manuel Machado Carneiro’s journey into hospitality began unexpectedly. What initially appeared as a coincidence soon evolved into a vocation, providing early insight into guest interaction, service culture, and the emotional layers that define meaningful hospitality. Today, with 20 years of experience across PBSA, real estate, luxury 4- and 5-star environments, he brings strategic depth, entrepreneurial vision, financial discipline and a deep human perspective to hotel leadership. Throughout his career, he has led all operational departments and managed complex hotel environments across Portugal, Dubai and Europe, holding senior leadership roles with internationally recognized brands. 

Known for his management ability across different sectors, for successfully implementing international brands across Europe, his people-centric and culture-led management style, Manuel Carneiro prioritizes empowerment, education, and team independence as the foundation for sustainable excellence. While he believes service remains the cornerstone of success, he equally emphasizes mastery of revenue management, market intelligence, and adaptability to global economic and technological shifts. 

For Mr. Machado Carneiro, luxury and lifestyle are no longer defined by excess, but by meaning, personalization, experience and emotional connection. Across all the properties, this philosophy is expressed through intuitive design, authentic local experiences, and service that feels thoughtful and sincere. Guided by sustainability, integration, cultural sensitivity, and human connection, Manuel Machado Carneiro continues to shape hospitality experiences that are personal, enduring, and deeply relevant in an evolving world.