Frederic Farah – Radisson Blu Jeddah Al Salam

With more than 17 years of international hospitality experience, Frederic Farah leads Radisson Blu Hotel, Jeddah Al Salam with a forward-thinking approach that blends operational excellence, service quality, and people-centric leadership. As General Manager, he oversees all hotel operations, from guest experience and reputation management to safety, maintenance, and long-term strategic development, ensuring the property’s position as one of Jeddah’s leading five-star hotels.

Frederic’s leadership style is adaptive, combining transformational, coaching, democratic, and visionary principles. He inspires teams to innovate, encourages open communication, and fosters a culture built on trust and accountability. By asking insightful questions and challenging team members to evaluate every aspect of a situation, he supports continuous learning, personal development, and stronger decision-making across all departments.

Under his guidance, Radisson Blu Jeddah Al Salam has achieved significant operational and service-driven improvements. Frederic prioritized fire, life, and safety standards, leading extensive hotel repairs and upgrades while maintaining business continuity and revenue performance. Enhancements have been carried out across insulation, cooling systems, digital signage, CCTV, elevators, banquet audiovisual equipment, the swimming pool and health club, restaurants, kitchen operations, guest parking, landscaping, and multiple technical systems. These efforts contributed to the hotel earning the Safehotels Executive Level Certificate for the third consecutive year and climbing to the #4 ranking in Radisson Hotel Group’s MEA guest survey metrics.

His strategic focus on restoring and elevating the hotel’s reputation has strengthened guest satisfaction, service consistency, and brand standing in a highly competitive market.

Radisson Blu Jeddah Al Salam has earned multiple international distinctions, including wins at the International Hotel Awards, Hotelier Middle East recognitions, Luxury Lifestyle Awards, World Luxury Hotel Awards, and the Haute Grandeur Global Awards (2023–2025). Frederic himself has been featured among the 101 Most Powerful GMs in the Middle East 2024 and the Saudi Arabia GM Power List, reflecting his influence within the region’s hospitality landscape.