MEV Skincare

MEV Skincare is redefining modern niche skincare with a philosophy rooted in clean beauty, scientific precision, and sensorial luxury. Founded in 2020 by Maria Elena Venuto and inspired by the natural elegance of Florence and the wild harmony of the Tuscan landscape, the brand offers high-performance formulas that nourish the skin while honoring the planet.

At the heart of MEV Skincare lies a commitment to efficacy without compromise. Each product is crafted with clinically-backed, high-quality natural ingredients—free from parabens, silicones, SLS, and mineral oils. The result is skincare that delivers visible results, respects skin health, and supports long-term radiance.

More than a routine, MEV Skincare creates a complete wellness experience. From refined textures and mood-lifting fragrances to elegant, recyclable glass packaging, every detail is designed to elevate daily skincare into a moment of self-care.

Rooted in the Italian niche tradition of excellence, and drawing from the heritage of Italian skincare culture, each formula reflects a deep respect for craftsmanship, aesthetic harmony, and intentional design. The brand’s boutique sensibility, digital presence, and curated international outlook resonate with discerning clients, from Italy to the U.S., and in select Asian and European Key markets.

MEV Skincare is more than a brand. MEV is a way of seeing beauty: quiet, intentional, and rooted in the grace of simplicity.