Siam Paragon

Siam Paragon is the first and the biggest world-class shopping and entertainment phenomenon in Thailand that has become a legend and a must-see Bangkok landmark for both local and international visitors. It belongs to Siam Piwat Group – a leading world-class retail and real estate developer who owns and develops many of Bangkok’s most prominent shopping malls such as Siam Center, Siam Discovery, ICONSIAM and Siam Premium Outlets. 

Home to a magnificent collection of retail, world-class entertainment & attractions, and dining destinations with a uniquely immersive experience, Siam Paragon has become the unrivalled epicenter of modern life in Bangkok, bringing together the worlds of Bangkok and beyond in an all-encompassing 360° world class retail and entertainment— from masstige to luxury – under one retail roof, hence, accommodating and accompanying customers’ experiences through the whole journey. It is truly a place for ever-changing experiences. Each and every visitor is engaged in myriad ways, with new opportunities and discoveries to surprise and delight.  

Attracting millions of visitors annually, it consistently ranks as the most photographed mall in the world. It was also ranked 6th as the world’s most talked-about places on Facebook, being the only destination in Asia that has made the top ten rankings. Thai and international shoppers alike continue to vote Siam Paragon as their most favorite shopping destination, while retailers report one of the most outstanding sales performances in the region and growth, consistently, year after year.