Gin & Juice By Dre and Snoop

Gin & Juice By Dre and Snoop is a game-changing ready-to-drink premium gin-based cocktail, marking the highly anticipated debut of Dr. Dre and Snoop Dogg’s new venture in the spirits industry. Drawing inspiration from Snoop Dogg’s iconic 1994 hit single “Gin & Juice,” produced by Dr. Dre, this innovative beverage pays homage to the duo’s musical legacy while offering a fresh and modern twist to the pre-made cocktail market.

Launched in 2024, Gin & Juice quickly became a sensation, securing top accolades at major spirits competitions. At the Los Angeles International Spirit Awards, the brand earned two Gold and two Silver awards in the ready-to-drink category, while also taking home two Gold and two Silver honors at the prestigious San Francisco Ready-To-Drink Competition. Recently, the company has also been honored with a Luxury Lifestyle Award for Best Premium RTD Gin Brand in the USA.

Available in four refreshing, all-natural flavors – Citrus, Melon, Passionfruit, and Apricot – Gin & Juice By Dre and Snoop combines quality ingredients with a smooth, bold taste that reflects the personalities of the iconic artists behind it. Distributed nationally by Southern Glazer’s Wine and Spirits, the largest beverage distributor in the U.S., the brand has already made a strong impact in the spirits market.

Led by the visionaries behind On The Rocks Cocktails, Patrick Halbert, Andrew Gill, and Rocco Milano, with packaging designed by renowned artist Ini Archibong, Gin & Juice By Dre and Snoop stands as a cultural phenomenon. More than just a drink, it celebrates the enduring influence of Dre and Snoop’s music while charting a new course in premium beverages. With its unique blend of flavor, innovation, and cultural significance, the brand aims to solidify its position as a top-tier player in the ready-to-drink industry.