Luxe Perfumes, Beauty World Dubai 2023 by The EDIT

EDIT, a leading boutique interior design and project management agency has made a significant mark in the luxury retail industry. Founded by Claire Gordon and Shannon McGuffog, the company specializes in transforming spaces for luxury retail and boutique commercial brands. With over 15 years of experience and more than 1,000 points of sale globally, EDIT is celebrated for its innovative approach to design, focusing on creating unique, immersive experiences that resonate with each brand’s story.

In 2024, EDIT was awarded the Luxury Lifestyle Awards for its standout project, Luxe Perfumes, Beauty World Dubai 2023. The project, which was completed in October 2023, required a custom-built booth to showcase the client’s extensive capabilities in the luxury fragrance industry. The space needed to be visually stunning and functionally engaging, drawing in attendees and highlighting the brand’s essence.

EDIT’s design featured a breathtaking 3-meter custom-made fabric and steel flower centerpiece, symbolizing both the natural ingredients used in the perfumes and the client’s rebranded logo. Additionally, 150 smaller flowers, each 20 centimeters in diameter and positioned at varying heights, added a dynamic layer to the visual display. The booth was enclosed by a delicate chainmail curtain, creating a sense of exclusivity while still inviting interaction.

EDIT was responsible for the project’s space planning, design, technical advisory, and project coordination. All elements of the design were conceptualized by EDIT, with local artists and contractors commissioned to bring the intricate details, such as the custom seating and counters, to life.

This award-winning project exemplifies EDIT’s dedication to crafting captivating spaces that not only meet the functional needs of luxury brands but also create lasting impressions.