Company name: FIFTH ESTATE
Selected category: Best Luxury PR and Marketing Campaign in the UAE
Company website: www.fifthestatenyc.com/work/one-palm
Project name: ONE at Palm Jumeirah, managed by Dorchester Collection
Location: Dubai, UAE
ONE at Palm Jumeirah, managed by Dorchester Collection, is a $600 million value project, with 94 uber-luxury residences, created through a fascinating collaboration of many illustrious architects, designers and brands, such as Elicyon, Super Potato, SOMA, Vladimir Djurovic and Dorchester.
Fifth Estate had the challenge to position and launch One Palm as the most expensive, exclusive, prestigious address in Dubai, targeting a very specific audience of investors and buyers. Bespoke branding and design elements were created to reflect One Palm’s ultra-exclusive and exquisite quality. Marketing collateral and photoshoots for Elicyon and Super Potato designer penthouses captured unique architecture, innovative design, spectacular landscaping, prestigious location, and one-of-a-kind amenities.
Following Fifth Estate’s successful brand evolution, one of the two majestic penthouses was sold for a record $27 million, becoming the world’s most expensive apartment sold in 2019. Fifth Estate received numerous international and industry awards for the brand evolution of One Palm.