F1rst Motors

Part of the Alpago brand portfolio, F1rst Motors is Dubai’s definitive destination for automotive excellence. More than a dealership, it is a curator of rarity and performance, specializing in the world’s most exclusive hypercars, limited-edition supercars, and bespoke masterpieces from legendary marques including Ferrari, Lamborghini, Bugatti, McLaren, Rolls-Royce, and Pagani.

Recognized as one of the region’s leading luxury automotive names, F1rst Motors continues to set benchmarks in luxury automotive retail. Its collection showcases one-of-a-kind commissions and ultra-rare editions—vehicles so scarce they are admired globally and coveted by collectors. From icons like the Lamborghini Veneno Roadster to the Bugatti Chiron Super Sport 300+, the showroom represents the pinnacle of design, performance, and heritage.

The F1rst Motors experience goes far beyond acquisition. Clients are welcomed into a space that reflects the brand’s DNA—an elegant showroom designed for private viewings, personalized briefings, and curated moments of comfort. A dedicated concierge team manages every detail, from global shipping and registration to VIP transfers and bespoke driving experiences, ensuring seamless service wherever clients may be.

Catering to an international clientele, F1rst Motors offers tailored trade-in solutions, financing options, and flexible payment methods, including crypto. Each purchase is commemorated with a custom-illustrated frame, celebrating ownership as a personal milestone.

With multiple awards for excellence in luxury automotive retail, F1rst Motors continues to redefine the market, blending world-class service, rarity, and innovation to deliver an experience as extraordinary as the cars themselves.