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FIFTH ESTATE AWARD-WINNING PROJECT: Langham Place Hotel and Residences, Downtown Dubai




Company name: FIFTH ESTATE

Selected category: Best Luxury PR and Marketing Campaign in the UAE

Country: UAE

Company website: www.fifthestatenyc.com/work/langham-place-dubai

Project name: Langham Place Hotel and Residences, Downtown Dubai

Location: Dubai, UAE

Project overview:

Langham Place Hotel and Residences, Downtown Dubai is a $275 million value project, with two elegant towers, housing 430 hotel rooms and 269 luxury branded residences, respectively. It represents the grand debut of the iconic Langham brand in the Middle East and South Asia and their foray into branded residences.

Fifth Estate ushered the legend of Europe’s first and most renowned “Grand Hotel” into Dubai in truly grand and magnificent style, highlighting the esteemed Langham style, its noble heritage linked with royalty, high society, artists, celebrities and dignitaries, as well as the incredible design of the hotel rooms and residences, featuring the finest materials, stylish art, the latest technical innovations, and showing off Langham’s unparalleled level of signature hospitality.

Fifth Estate introduced an innovation that would prove to be spectacularly successful, in the promotion of the Langham Place Residences. We created a comprehensive and compelling brand narrative, which embodied both the developer’s creative vision and the key elements of the Langham style.





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