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Company name: FIFTH ESTATE
Selected category: Best Luxury PR and Marketing Campaign in the UAE
Company website: www.fifthestatenyc.com/work/dorchester-collection
Project name: Dorchester Collection Hotel Dubai & The Residences by Dorchester Collection
Location: Dubai, UAE
Dorchester Collection Hotel Dubai & The Residences by Dorchester Collection is a $540 million value project, with two spectacular interconnected towers, housing 150 hotel rooms and 39 uber-luxury penthouse residences, respectively.
Fifth Estate was brought into the project from the onset to help define, envision and position Dorchester Collection’s entry into the Middle East and their foray into branded residences, through strategic positioning and branding that would embody the Dorchester brand essence in each and every aspect. The agency collaborated with world-famous architects Foster + Partners and renowned interior designers Gilles & Boissier to capture their vision and design essence.
Following the initial launch more than 10 penthouses were immediately booked, by some of the biggest names in the region. This project gained recognition internationally, winning multiple awards.