Established in 2012, Blend is an Egyptian Public Limited Company, which started its journey with its first showroom in Nasr City – Cairo with the goal to create the perfect “blend” of furniture to allow its clients to make their house a home.
Since then, the company grew exponentially and has expanded its channels with the addition of two branches in 2015 (Heliopolis) and 2019 (East Cairo), which was followed by the opening of its first flagship store in 2021 in west Cairo allowing the brand to reach a total of approximately 870SQM in retail space.
The basic essence of the brand is simple, Blend is looking to offer quality design furniture- the entire premise is built on its ability to keep up with the latest design trends and its capability to identify market gaps as well as anticipate clients’ needs. Blend isn’t just a brand, it’s also a platform that strives on curiosity, knowledge and efficiency- the showrooms with their different display rotations serve as a source of inspiration for designers, which are constantly encouraged to explore different aesthetics and interior trends.
Over the years, the brand has acquired long-term relationships with International furniture brands from Italy, Spain, Portugal and The Netherlands, which definitely allow Blend to constantly have a wide range of designs and become the home of a carefully curated living experience through offering a distinctive “blend” of styles. All products are ISO 9001 or equivalent certified to guarantee their safety and environmental soundness, Blend makes sure that everything the brand does honors that connection between its commitment to offer excellent design, unmatched comfort and unique collaborations.
The brand’s DNA simply translates into three main pillars including Designs, Needs and Alliances – which are the main driving forces of the corporate culture and lies within its motto “good things come to those who blend”. Blend has been paving its way into different industries, the brand capitalizes on its capability to form alliances with suppliers, designers and service providers that share the same values. As a result, in addition to its showrooms, the brand offers styling and furniture sourcing services for hospitality and contract projects allowing Blend to expand its scope beyond its regular retail channels. Through seeking out different collaborations, the brand started building a reputation for itself for being the perfect partner in furnishing design-oriented contract projects – which opened new business opportunities.
In 2019, the brand furnished The G in Seashell- a 540SQM boutique hotel located in a high-end gated community in Egypt’s North Coast, the project was followed by the furnishing the latest venue of Cairo’s first fine dining restaurant by Baky Hospitality, Sachi in Park St. The brand was commissioned once again by Alchemy Design Studio to be its procurement arm for yet another one of their high profile projects, with the furnishing of Inertia Egypt’s new sales center.
Throughout its journey, Blend continuously adapted its product range to fill a clear market gap based on its ability to anticipate design and interior trends through constantly studying the industry and monitoring its retail channels. With new ventures ahead, the brand is definitely looking to once again surprise the industry with yet another concept that will offers its clients a completely new retail experience.
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