LABBRAND

LABBRAND is a leading independent global brand consultancy, founded in Shanghai in 2005, with offices in Paris, New York, Singapore, and Kuala Lumpur. Specializing in branding, naming, and innovation, the consultancy offers comprehensive services that help businesses create, develop, and elevate their brands into impactful, recognizable forces in the marketplace. 

 Driven by a deep understanding of cultural and business dynamics, and committed to unlocking the full potential of brands, LABBRAND combines expertise in Research, Strategy, Naming, and Design to build meaningful brand identities. Their approach blends creativity, insight, and methodology, ensuring every project is actionable, swift, and effective. LABBRAND is a leader in Brand Consulting and Verbal Brand Strategy, specializing in Alphabetic Naming, Chinese Naming, and Advanced Verbal Solutions. Through their innovative approach and systematic suite of services, they’ve empowered international companies to enhance brand equity across global markets and have helped hundreds of brands successfully enter and expand in China. 

 With a commitment to excellence, LABBRAND has earned over 70 prestigious global accolades, including the iF Design Award, Red Dot Design Award, and Transform Awards. Their work spans industries and countries, with particular recognition for expertise in Chinese and global naming strategies, semiotics, and experiential design. 

 At LABBRAND, the belief is simple: “Your Brand is Your Power.” With over 20 years of experience and passion, the firm continues to shape the branding landscape, helping clients expand market reach, build brand equity, and create lasting connections with their audiences. From brand inception to global execution, LABBRAND’s mission is to transform visionary ideas into boundless value for brands, their customers, and all their contributing stakeholders. Because great brands are ideas that change the world.