Hotel 28 Myeongdong

Recipient of the 2025 Luxury Lifestyle Awards for Best Luxury Boutique Hotel in Seoul, South Korea, Hotel 28 Myeongdong boasts a refined amalgamation of cinematic grace and modern hospitality. Situated in the vibrant cultural district of Myeongdong, the hotel offers a distinctive experience that reflects both the artistic heritage of Korean cinema and the high standards of global luxury.

Established in 2016, Hotel 28 is South Korea’s first and only member of the prestigious Small Luxury Hotels of the World. Owned by a prominent Korean actor, the hotel is thoughtfully designed as an homage to the world of film. From art-deco interiors and curated film memorabilia to gallery-style hallways and vintage photography, every element of the hotel speaks to its cinematic roots.

Hotel 28’s passion and dedication are evident in every aspect of the guest experience. Signature suites are furnished with Hermès pieces, offering both comfort and sophistication. Personalized in-room amenities, including tailored film selections and monogrammed robes, contribute to a bespoke atmosphere designed to make each guest feel like a star. Dedicated concierge services offer exclusive experiences, including private film screenings, red carpet-inspired photoshoots, and access to Seoul’s cultural landmarks.

The hotel places strong emphasis on service quality, with guest feedback monitored daily across platforms to ensure consistently high satisfaction. Its success is driven by a philosophy of authentic, immersive luxury—where storytelling, design, and hospitality come together faultlessly.

With its strategic location in one of Asia’s most dynamic cities and expansion ambitions targeting the USA, Europe, and Australasia, Hotel 28 Myeongdong is not only a leader in South Korea’s boutique hotel scene but also an emerging global lifestyle brand.

Hotel 28 Myeongdong represents the intersection of cinematic artistry and contemporary luxury—an experience that is as memorable as it is meaningful.