Ivee Promenade is a luxury chocolate brand known for its artisanal approach to chocolate-making and their Luxury Lifestyle Award in the category of Best Luxury Brand-New Chocolate in Poland.

The goal of the promotional campaign was to raise the profile of Ivee Promenade as a premium chocolate brand. Prestige Magazin is a high-end publication covering luxury lifestyle topics such as gourmet cuisine, fashion, and travel, which made it the perfect outlet to position Ivee Promenade as a leader in luxury chocolate, appealing to affluent consumers who value quality, sustainability, and exclusivity.