What defines an exceptional home for the world’s affluent buyers today? 

Prestigious locations, architectural distinction and craftsmanship still matter, but the meaning of luxury living is becoming more personal. Privacy, wellbeing, time, emotional comfort and the freedom to live on one’s own terms are increasingly influencing how affluent consumers think about their homes. 

The New Private Luxury 2026 Report on How Affluent Buyers Are Redefining Home, Privacy & Lifestyle explores this changing relationship between wealth, property and quality of life. 

Across seven chapters, the report looks beyond conventional measures of luxury to examine the priorities beginning to influence the next generation of high-end residential living. These include the growing value of privacy, the move from picture-perfect interiors towards more personal spaces, the evolution of wellness into longevity, the rise of service-led residences, and the increasingly discreet role of technology in the home.  

It also considers what may come next. How will generational wealth transfer influence the homes younger affluent buyers choose? Could access to healthcare and longevity ecosystems become a new consideration when selecting a location? And as homes become more intelligent, will privacy and control over personal data become luxury features in their own right? These are among the questions explored throughout the report. 

About the report 

The New Private Luxury 2026 is a joint intelligence report by Luxury Lifestyle Awards, Luxury Boutique Magazine and Vilea Property Boutique, with luxury real estate and affluent consumer behavior expert Adrian Kołodziej contributing expert commentary and market observations. Luxury Lifestyle Awards, an initiative of the World Luxury Chamber of Commerce, led the report’s editorial direction, market research, content development, trend analysis and overall production. 

Download The New Private Luxury 2026 full report here to explore the seven shifts shaping how affluent buyers think about home, privacy and lifestyle, with market analysis and expert perspectives from across the luxury and real estate sectors. 

Sources 

Global Wellness Institute, wellness real estate market data cited in The New Private Luxury 2026. 

Savills, branded residences market data cited in The New Private Luxury 2026. 

Cerulli Associates, Great Wealth Transfer projections cited in The New Private Luxury 2026.