Spirit of Kings confidently marches into the future of high-class perfumery to enrich the present with the opulence and magnificence from the legendary past. This distinctive approach has earned the brand the prestigious title of Best Luxury Niche Perfume Brand in Europe at the Luxury Lifestyle Awards 2025.

Founded in 2019 in Marbella, Spain, Spirit of Kings channels the artistic traditions of ancient kingdoms into every bottle, turning fragrance into an immersive, character-driven experience. The house’s standout “Manifestation Collection” features 16 signature scents, each tied to a core royal virtue (from wisdom to guardianship), allowing wearers to embody values that transcend time.

With master perfumer Christian Provenzano behind the formulations, Spirit of Kings fuses rare ingredients with bold, memorable compositions. The brand’s philosophy extends beyond scent: regal bottles, gemstone-inspired packaging, and tailored sampling options help clients engage with the collection in a deeply personal way.

Spirit of Kings is also redefining the reach of luxury fragrance by expanding into hair, home, and body lines, all inspired by its best-loved perfumes. A strong digital presence, elevated by collaborations with influencers and design-led content, has further solidified the brand’s connection with global fragrance lovers.

Alexander Chetchikov, CEO of Luxury Lifestyle Awards and President of the World Luxury Chamber of Commerce, remarked: “Spirit of Kings represents refinement through story, scent, and substance. Their ability to fuse historical richness with contemporary allure makes them a standout in the world of luxury perfumery. This recognition celebrates their artistry and ambition, and I look forward to seeing their influence continue to grow across Europe and beyond.”

For more information about the high-class perfumery brand, visit: www.thespiritofkings.com.