International Art Bridge and its Founder and CEO, Petra Becker, have been honored with the 2025 Luxury Lifestyle Awards for Best Art Advisory Firm in Switzerland. The award recognizes her pioneering contributions to the global art advisory landscape and her visionary approach to integrating art into business, leadership, and cultural strategy.

Since founding International Art Bridge in 2010, Becker has transformed the art consultancy field by combining curatorial depth with strategic business insight. Working internationally across primary and secondary markets, she advises corporations, family enterprises, investors, and distinguished private collectors. Her approach shows how art, when applied purposefully, can strengthen identity, spark innovation, and generate long-term value.

Her practice includes creating tailored art strategies, building collections, enhancing corporate culture, and using art to elevate brand narratives, marketing, and events. Beyond consulting, she partners with artists to develop workshops that foster fresh thinking within organizations. As an internationally sought-after speaker, Petra Becker presents her innovative, pioneering concepts at world economic summits, think tanks, international luxury and finance conferences, as well as investor forums. Among others, she has spoken during the World Economic Forum in Davos and at the Value AI Institute on the value of art in times of transformation. In addition, she has given talks at major art fairs, including Art Düsseldorf and TEFAF Maastricht, as well as at the Liechtenstein Bankers Association and the Hilti Art Foundation in Liechtenstein, on the potential of art as a strategic success factor.

Alexander Chetchikov, CEO of Luxury Lifestyle Awards and President of the World Luxury Chamber of Commerce, praised Becker’s achievement: “We are delighted to recognize Petra Becker and International Art Bridge as the 2025 Best Art Advisory Firm in Switzerland. Petra stands out as a visionary who has elevated art advisory into a strategic discipline that inspires innovation, strengthens identity, and empowers both companies and collectors. Her ability to connect creativity with leadership and long-term value creation makes her an exceptional figure in today’s global luxury landscape. On behalf of the Luxury Lifestyle Awards, I extend my warmest congratulations on this well-deserved honor.”

Petra Becker’s award-winning approach represents a new era for art advisory, one that bridges creativity with strategic purpose. Through her leadership, International Art Bridge continues to elevate organizations, empower decision-makers, and demonstrate how art can serve as a catalyst for extraordinary outcomes.

Visit http://www.internationalartbridge.com/ to learn more.