Luxury Lifestyle Awards proudly recognizes L’Occitane en Provence as the Best Luxury Hotel Amenities Brand in Europe for 2025. This honor highlights the brand’s dedication to providing high-end hospitality partners with premium skincare and body care products that elevate the guest experience. 

With nearly 50 years of expertise in natural beauty and wellness, L’Occitane en Provence has established itself as a leader in luxury hotel amenities. Designed to bring the soothing essence of Provence into the most refined hospitality settings, its product lines combine high-quality ingredients, sensorial textures, and sustainable innovation. As a B Corp™-certified brand, it continuously strives to balance luxury with environmental responsibility, providing hotel solutions that align with modern eco-conscious values. 

“Luxury is about more than aesthetics—it’s about thoughtful details that transform an experience into something extraordinary. L’Occitane en Provence has mastered this philosophy, creating amenities that reflect both indulgence and responsibility,” said Alexander Chetchikov, President of the World Luxury Chamber of Commerce. “This award is a well-deserved tribute to the brand’s ongoing leadership in the luxury hospitality sector.” 

For more than 25 years, L’Occitane en Provence has been a trusted partner for some of the world’s most distinguished hotels. Its hospitality offering extends beyond traditional amenities, providing a 360° approach to luxury service, including customized marketing activations and tailored wellness experiences, relying on its SPA expertise. One of the brand’s strengths is its commitment to providing “excellent formulas”—well-designed, rigorously tested, and approved by customers in retail stores around the world. The brand’s signature collections, such as the iconic Verbena and Aromachology lines, deliver a sensorial journey through Provence, leaving a lasting impression on guests. 

Beyond formulation, L’Occitane en Provence continues to innovate with its packaging solutions. With the introduction of premium dispensers that eliminate visible plastic, the brand enhances both aesthetic appeal and sustainability. These innovations, combined with its global retail presence and deep-rooted expertise, solidify its position as a leading force in luxury hospitality. 

With a global presence and an ever-evolving portfolio, L’Occitane en Provence remains committed to enriching hotel stays with products that embody both sophistication and sustainability. Its unwavering focus on quality and guest well-being continues to set new standards in the industry. 

To explore the world of L’Occitane en Provence, visit https://www.loccitane.com/en-us/  and  https://spa.loccitane.com/. For inquiries, please contact hospitality.info@loccitane.com.