Luxury Lifestyle Awards has proudly recognized LABBRAND as the Best Luxury Branding Consultancy in Southeast Asia. This prestigious award highlights LABBRAND’s expertise in developing powerful brand identities, innovative naming strategies, and impactful market positioning, reinforcing its leadership in the luxury sector. 

 Founded in 2005, LABBRAND has grown into a globally recognized consultancy, partnering with some of the most influential brands across hospitality, automotive, fashion, consumer goods, and so on. With a deep understanding of cultural nuances, LABBRAND delivers branding solutions that help companies connect authentically with their audiences while driving long-term success. 

 “LABBRAND’s ability to transform brands through strategic naming, positioning, and identity development is truly exceptional. Their work exemplifies the sophistication and market intelligence that luxury brands demand in today’s competitive landscape,” said Alexander Chetchikov, President of the World Luxury Chamber of Commerce. 

 LABBRAND’s expertise in brand naming has helped global powerhouses refine their market presence. The firm developed the Chinese name for Pernod Ricard’s new malt whisky distillery in China, 叠川 (THE CHUAN), elegantly embodying the brand vision, reflecting the local terroir and culture. For Nespresso, LABBRAND crafted culturally resonant product names, strengthening the brand’s positioning in the premium coffee sector. These naming strategies have played a crucial role in establishing consumer connections as well as driving consumer engagement and brand affinity. 

 Beyond naming, LABBRAND excels in brand strategy. The firm guided the transformation of Fosun Fashion Group into Lanvin Group, crafting a brand identity that reflects both heritage and innovation. In the hospitality sector, LABBRAND helped Hilton Maldives Amingiri Resort & Spa establish its unique positioning—”A Vibrant Welcome Home”—perfectly aligning with Hilton’s signature warmth and the welcoming nature of the Maldivian culture. 

 LABBRAND’s brand experience and localization expertise have further shaped global brands. From adapting Petit Bateau’s branding for the Chinese market to developing an award-winning launch campaign for La Festa Phu Quoc (Curio Collection), LABBRAND ensures that every brand interaction resonates with local audiences while maintaining a cohesive global identity. 

 As LABBRAND continues to push boundaries in luxury branding, this award reinforces its role as a trusted partner for companies looking to make a meaningful impact. Explore LABBRAND’s innovative approach to brand creation, strategy, and transformation by visiting https://www.labbrand.com/.