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PIXREADY Translates ZIRKA into 3D

PIXREADY has been recognized by Luxury Lifestyle Awards in 2026 in the category Best Luxury Jewelry 3D Animation & Visualization for its ZARINA – ZIRKA Engagement Ring project in Kyiv, Ukraine. The recognition highlights a project in which technical precision, photorealistic CGI, and cultural storytelling were brought together to communicate the meaning behind a distinctive piece of jewelry.

Established in 2018, PIXREADY is a 3D visualization studio providing 3D product visualization services to clients globally. Its portfolio spans jewelry, hospitality and hotels, architecture and real estate, interior design, product design, luxury goods, and yachts and marine. The studio combines precise representation of materials, textures, and finishes with a business-focused approach designed to keep visual content aligned with each client’s brand and marketing objectives.

For the ZARINA – ZIRKA Engagement Ring project, PIXREADY partnered with ZARINA to develop a 3D animation centered on an engagement ring from the ZIRKA collection. The collection incorporates the Alatyr star – a sacred symbol associated with the unity of the elements and the idea of destiny in Ukrainian culture. Working closely with ZARINA’s marketing team, PIXREADY developed the creative concept and script with the intention of communicating both the physical qualities of the ring and its cultural and emotional significance.

Production required detailed simulation of light refraction through the faceted gemstone and realistic reflections across the metal setting. Deliberate camera movement was used to build anticipation toward the final reveal of the Alatyr star, positioning the symbol as the visual and emotional focal point of the animation. The completed work was used across ZARINA’s social media and digital marketing campaigns, translating the ring’s symbolism into a contemporary visual narrative.

“For PIXREADY, this recognition reflects the value of approaching visualization as both a technical and narrative discipline. The ZIRKA project gave our team the opportunity to represent the precision of the jewelry while giving equal attention to the cultural meaning behind its design. We are honored to see this work recognized by Luxury Lifestyle Awards,” said Radmila Onyshchuk, Co-founder and CEO of PIXREADY.

Alexander Chetchikov, CEO of Luxury Lifestyle Awards and President of the World Luxury Chamber of Commerce, congratulated the company on the recognition: “PIXREADY demonstrates how sophisticated visualization can communicate far more than the physical qualities of a luxury product. The ZIRKA project brings technical expertise and cultural context into a focused visual narrative. We congratulate PIXREADY on this recognition and on its contribution to contemporary luxury communication.”

Discover more about PIXREADY.

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