Grand Signature by M Village Hoi An Resort has been recognized by the Luxury Lifestyle Awards with the title of Best Luxury Heritage Resort in Hoi An, Vietnam for 2026. This distinction reflects the resort’s positioning within the region’s luxury hospitality landscape through its heritage-led concept and experience-driven approach.

Grand Signature by M Village Hoi An Resort presents a distinct hospitality model defined as a “Peaceful Heritage Village.” A soulful retreat immersed in heritage, it offers a return to the complete harmony of body, mind, and spirit, inviting guests to connect with the cultural rhythms of Hoi An. The resort integrates accommodation, wellness-focused services, and personalized hospitality within an environment shaped by traditional architectural references and natural surroundings.

Under the leadership of CEO Nguyen Hai Ninh, the property reflects M Village’s broader philosophy of creating meaningful stays grounded in cultural context and human-centered design. Opened in January 2026, the resort represents a strategic expansion of the brand into the luxury heritage segment, extending its presence beyond urban hospitality into experiential leisure destinations.

The resort’s concept is informed by the heritage of Quang Nam’s craft villages, including silk traditions, woodcraft, and pottery. Architectural elements such as wooden structures, tiled roofs, and open courtyards are integrated with contemporary comfort, forming a spatial narrative that aligns with the identity of Hoi An. Facilities are embedded within the village layout, encouraging a cohesive and immersive guest experience shaped by daily rituals, sensory elements, and cultural references.

Guest experience is guided by the philosophy of “Villager Care,” emphasizing attentiveness, personalization, and emotional resonance. Each stay is structured to support reflection and connection, with services designed to align with individual guest profiles while maintaining consistency across all touchpoints.

“Grand Signature by M Village Hoi An Resort represents a considered approach to heritage hospitality, where cultural context informs both design and guest experience. Its positioning reflects a broader shift in luxury travel toward environments that offer depth, authenticity, and a strong sense of place,” said Alexander Chetchikov, President of the World Luxury Chamber of Commerce.

Luxury Lifestyle Awards is a global program that identifies, recognizes, and promotes excellence across the luxury sector. Through a research-based methodology, it highlights brands that demonstrate strong positioning, consistent quality, and alignment with international standards.

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