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Designing Places People Love

 

It’s natural for humans to want their most valuable spaces (homes, offices, etc.) to be perfect. Mr. Fouad Naayem, the Owner of FNA & Partners, will tell us how their company manages to achieve perfection for its clients, share the story behind the brand and speak about their victory in Luxury Lifestyle Awards.

 

Mr. Naayem, FNA & Partners is one of the famous players in the Middle Eastern and Arab architecture and design markets. Does your company have a motto that motivates you for success?

At FNA & Partners, what motivates us and pushes us to go forward, is seeing a smile drawn on an amazed client’s face, that’s why we’ve adopted a golden rule: “You dream it, we conceive it!”

Behind every successful brand, there’s an interesting story, we’d love to hear yours.

After graduating with a Masters in architecture and ranking first in my class at ALBA in 1993, I gained a wide experience in working with renowned architecture firms and undertook many freelance projects. In 2004, I completed an executive MBA and decided to apply the skills that I have gathered over the years and open my own firm; that was when FNA & Partners was created.

Year after year, new members joined our team of architects, interior designers, and landscapers, from different educational backgrounds, adding value and diversity to our projects.

Day after day, our attention to detail, meticulous work and innovative ideas helped our firm earn its local and regional status, gaining recognition in Lebanon, the Middle East, and Arab countries as well as some African countries. As for our plan for the future, it is to gain international recognition.

The true reason behind our success isn’t merely our professional work and timeless designs, but also our faithful clients, those who have trusted us since the beginning as well as the ones who just recently began working with us. For this, I am eternally grateful for them and I can only hope that, in return, FNA & Partners can help realize their dreams.

This year you became the winner of Luxury Lifestyle Awards in the category of Luxury Architect and Interior Design Studio in Lebanon. What would you say you owe your victory to?

“Teamwork makes the dream work.” Although I am the owner and main designer in our company, I would’ve never achieved this level of success without our company’s superb team of architects and designers.

Much like any other creative team in this field, there’s always new young blood joining our company. Eager to prove themselves, newcomers put all their effort into work to create innovative designs which are also key factors to our company’s success.

We always persevere and try to learn from previous projects in order to improve our performance and designs and keep moving forward.

Speaking of excellence: what do you think are the keys factors for keeping clients happy in your industry?

When it comes to clients, turning their vision into reality is always our foremost priority. We try to translate this vision by taking into consideration their taste, style, needs, and budget, always adding our unique touch.

To achieve long-lasting satisfaction, we create contemporary, trendy and minimalistic designs paired with a unique twist to remain timeless in volume, shapes, and materials which allows them to preserve their value for decades and be appreciated by future generations.

How intense is the competition in architecture and design in Lebanon? What role do your employees play in the brand’s success?

With an extremely high number of architects working in Lebanon, the competition is very intense. Also, nowadays, a client’s main concern is always the budget, especially in a country, where the economy is ailing. Therefore, they look for the most pocket-friendly proposal while at the same time securing as many of their criteria as possible. As a result, sometimes clients tend to overlook quality and expertise at the expense of the budget. Moreover, they are also likely to weigh two incomparable offers when deciding on a proposal. In other words, the clients expect to receive a similar proposal from a renowned and well-established firm as a recently-opened architecture office or freelancer.

As aforementioned, our team is the backbone of our company, because they play an essential role in our success.

What are your plans for the near future? Are you thinking of expanding/adding new services?

Our company’s business strategy and plan for the future includes expanding our projects to new countries such as Syria and Iraq, for business will be booming once the war is over in these countries and the situation is stable again. It is only normal for us to want to help rebuild them because they are our neighboring countries. We also intend to penetrate new geographical markets by expanding our presence in Africa by taking over development projects to showcase new and innovative architectural structures.

 

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