The world of luxury is entering a new era of recognition and celebration. The prestigious TOP 100 by Luxury Lifestyle Awards, supported by World Luxury Chamber of Commerce (WLCC), proudly announces October as the official season of celebration, marking the launch of the inaugural World Luxury Day.

To commemorate this milestone, the Awards reveal the winners across four distinguished categories, beginning with today’s announcement of the TOP 100 Best Luxury Brands of the World, unveiled on October 8, the very first World Luxury Day.

Each of the honorees represents the essence of luxury in the modern world: excellence, craftsmanship, innovation, and sustainability. These brands redefine what luxury means today: not merely a reflection of price or exclusivity, but a celebration of heritage, artistry, experience, and purpose. The roster of winners spans industries from beauty and fashion to automotive, jewelry, hospitality, design, and beyond, showcasing the profound influence and creativity that drive the global luxury landscape.

World Luxury Day marks the first-ever international professional holiday dedicated to the luxury industry as a whole. It honors the visionaries, creators, innovators, and entrepreneurs who continue to shape the industry’s future with integrity and imagination.

Initiated by the World Luxury Chamber of Commerce, this day serves as a platform for dialogue, collaboration, and inspiration among brands, organizations, and professionals united by a shared pursuit of excellence. It recognizes not only products and producers, but also the values and principles that define modern luxury, encompassing responsible sourcing, cultural preservation, and digital innovation.

“I see World Luxury Day as a moment of unity for diverse sectors and professionals from every corner of the globe,” said Alexander Chetchikov, President of the World Luxury Chamber of Commerce (WLCC). “It is an opportunity to exchange ideas, celebrate excellence, and embody the values of the modern world. We believe that special events and recognitions dedicated to this date will continue to grow in scale and significance each year.”

With this inaugural celebration, the TOP 100 by Luxury Lifestyle Awards and WLCC invite global luxury leaders, partners, and enthusiasts to join in honoring the artistry and innovation that define the spirit of luxury: today and for generations to come.

TOP 100 Best Luxury Brands of the World, in alphabetical order:

1. Abercrombie & Kent, USA / UK
2. Alo, USA
3. Aman Resorts, Singapore
4. AMEX, USA
5. Armani/Casa, Italy
6. Aston Martin, UK
7. Audemars Piguet, Switzerland
8. Augustinus Bader, Germany
9. Balenciaga, France
10. Bang & Olufsen, Denmark
11. Belmond, UK
12. Benetti, Italy
13. Bentley, UK
14. Berkshire Hathaway HomeServices, USA
15. Boucheron, France
16. Bottega Veneta, Italy
17. Bowers & Wilkins, UK
18. Breitling, Switzerland
19. Brioni, Italy
20. Brown Jordan, USA
21. Burberry, UK
22. Canada Goose, Canada
23. Cartier, France
24. Cazal, Germany
25. Celine, France
26. Christian Louboutin, France
27. Chanel, France
28. Charlotte Tilbury, UK
29. Château Lafite Rothschild, France
30. Château Margaux, France
31. Chopard, Switzerland
32. Clive Christian, UK
33. Cohiba, Cuba
34. Coldwell Banker Global Luxury, USA
35. Creed, UK
36. Davidoff, Switzerland
37. De Beers, UK / South Africa
38. Domaine Leroy, France
39. Dom Pérignon, France
40. Edition Hotels, USA
41. Elie Saab, Lebanon
42. Elizabeth Arden, USA
43. Engel & Völkers, Germany
44. Explora Journeys, Switzerland
45. Fendi Casa, Italy
46. Four Seasons Hotels and Resorts, Canada
47. Graff, UK
48. Guerlain, France
49. Gulfstream, USA
50. Harrods, UK
51. Harry Winston, USA
52. Hermès, France
53. John Lobb, UK
54. John Paul, France
55. J.P. Morgan Private Bank, USA
56. Kiton, Italy
57. Knoll, USA
58. Krug, France
59. La Prairie, Switzerland
60. Lindt, Switzerland
61. Loro Piana, Italy
62. Louis XIII de Rémy Martin, France
63. Louis Vuitton, France
64. Lürssen, Germany
65. Mandarin Oriental, Hong Kong
66. Manutti, Belgium
67. Matsuda, Japan
68. McIntosh, USA
69. Michael Kors, USA
70. Miu Miu, Italy
71. Moncler, France
72. Montblanc, Germany
73. Northern Trust Wealth Management, USA
74. Oscar de la Renta, USA
75. Patek Philippe, Switzerland
76. Persol, Italy
77. Quintessentially, UK
78. Ralph Lauren, USA
79. Regent Cruises, USA
80. Richard Mille, Switzerland
81. Riva, Italy
82. Roche Bobois, France
83. Rolls-Royce, UK
84. S.T. Dupont, France
85. Saint Laurent, France
86. Scott Dunn, UK
87. Silversea, Monaco
88. Six Senses, Thailand 
89. Small Luxury Hotels, UK
90. Technogym, Italy
91. The Macallan, Scotland
92. The Ritz-Carlton, USA
93. Tiffany & Co., USA
94. Tom Ford, USA
95. UBS Global Wealth Management, Switzerland
96. Valrhona, France
97. Van Cleef & Arpels, France
98. Veuve Clicquot, France
99. Viktor & Rolf, Netherlands
100. Westman Atelier, USA

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About the TOP 100 by Luxury Lifestyle Awards
The TOP 100 by Luxury Lifestyle Awards honors the world’s most distinguished luxury brands, businesses, and individuals who exemplify excellence, creativity, and ethical leadership across the global luxury industry.

About the World Luxury Chamber of Commerce (WLCC)
The World Luxury Chamber of Commerce is an international organization dedicated to promoting collaboration, innovation, and sustainable growth within the luxury sector, connecting brands, professionals, and thought leaders worldwide.

Join the World Luxury Day festive season https://worldluxuryday.com/