The world of luxury is entering a new era of recognition and celebration. The prestigious TOP 100 by Luxury Lifestyle Awards, supported by World Luxury Chamber of Commerce (WLCC), proudly announces October as the official season of celebration, marking the launch of the inaugural World Luxury Day.

To commemorate this milestone, the Awards reveal the winners across four distinguished categories, beginning with today’s announcement of the TOP 100 Best Luxury Brands of the World, unveiled on October 8, the very first World Luxury Day.

Each of the honorees represents the essence of luxury in the modern world: excellence, craftsmanship, innovation, and sustainability. These brands redefine what luxury means today: not merely a reflection of price or exclusivity, but a celebration of heritage, artistry, experience, and purpose. The roster of winners spans industries from beauty and fashion to automotive, jewelry, hospitality, design, and beyond, showcasing the profound influence and creativity that drive the global luxury landscape.

World Luxury Day marks the first-ever international professional holiday dedicated to the luxury industry as a whole. It honors the visionaries, creators, innovators, and entrepreneurs who continue to shape the industry’s future with integrity and imagination.

Initiated by the World Luxury Chamber of Commerce, this day serves as a platform for dialogue, collaboration, and inspiration among brands, organisations, and professionals united by a shared pursuit of excellence. It recognizes not only products and producers, but also the values and principles that define modern luxury, encompassing responsible sourcing, cultural preservation, and digital innovation.

“I see World Luxury Day as a moment of unity for diverse sectors and professionals from every corner of the globe,” said Alexander Chetchikov, President of the World Luxury Chamber of Commerce (WLCC). “It is an opportunity to exchange ideas, celebrate excellence, and embody the values of the modern world. We believe that special events and recognitions dedicated to this date will continue to grow in scale and significance each year.”

With this inaugural celebration, the TOP 100 Best of the Best Awards and WLCC invite global luxury leaders, partners, and enthusiasts to join in honoring the artistry and innovation that define the spirit of luxury: today and for generations to come.

TOP 100 Best Luxury Brands of the World, in alphabetical order:

1. Abercrombie & Kent, USA / UK

2. Alo, USA

3. Aman Resorts, Singapore

4. AMEX, USA

5. Armani/Casa, Italy

6. Aston Martin, UK

7. Audemars Piguet, Switzerland

8. Augustinus Bader, Germany

9. Balenciaga, France

10. Bang & Olufsen, Denmark

11. Belmond, UK

12. Benetti, Italy

13. Bentley, UK

14. Berkshire Hathaway HomeServices, USA

15. Boucheron, France

16. Bottega Veneta, Italy

17. Bowers & Wilkins, UK

18. Breitling, Switzerland

19. Brioni, Italy

20. Brown Jordan, USA

21. Burberry, UK

22. Canada Goose, Canada

23. Cartier, France

24. Cazal, Germany

25. Celine, France

26. Christian Louboutin, France

27. Chanel, France

28. Charlotte Tilbury, UK

29. Château Lafite Rothschild, France

30. Château Margaux, France

31. Chopard, Switzerland

32. Clive Christian, UK

33. Cohiba, Cuba

34. Coldwell Banker Global Luxury, USA

35. Creed, UK

36. Davidoff, Switzerland

37. De Beers, UK / South Africa

38. Domaine Leroy, France

39. Dom Pérignon, France

40. Edition Hotels, USA

41. Elie Saab, Lebanon

42. Elizabeth Arden, USA

43. Engel & Völkers, Germany

44. Explora Journeys, Switzerland

45. Fendi Casa, Italy

46. Four Seasons Hotels and Resorts, Canada

47. Graff, UK

48. Guerlain, France

49. Gulfstream, USA

50. Harrods, UK

51. Harry Winston, USA

52. Hermès, France

53. John Lobb, UK

54. John Paul, France

55. J.P. Morgan Private Bank, USA

56. Kiton, Italy

57. Knoll, USA

58. Krug, France

59. La Prairie, Switzerland

60. Lindt, Switzerland

61. Loro Piana, Italy

62. Louis XIII de Rémy Martin, France

63. Louis Vuitton, France

64. Lürssen, Germany

65. Mandarin Oriental, Hong Kong

66. Manutti, Belgium

67. Matsuda, Japan

68. McIntosh, USA

69. Michael Kors, USA

70. Miu Miu, Italy

71. Moncler, France

72. Montblanc, Germany

73. Northern Trust Wealth Management, USA

74. Oscar de la Renta, USA

75. Patek Philippe, Switzerland

76. Persol, Italy

77. Quintessentially, UK

78. Ralph Lauren, USA

79. Regent Cruises, USA

80. Richard Mille, Switzerland

81. Riva, Italy

82. Roche Bobois, France

83. Rolls-Royce, UK

84. S.T. Dupont, France

85. Saint Laurent, France

86. Scott Dunn, UK

87. Silversea, Monaco

88. Six Senses, Thailand / Singapore

89. Small Luxury Hotels, UK

90. Technogym, Italy

91. The Macallan, Scotland

92. The Ritz-Carlton, USA

93. Tiffany & Co., USA

94. Tom Ford, USA

95. UBS Global Wealth Management, Switzerland

96. Valrhona, France

97. Van Cleef & Arpels, France

98. Veuve Clicquot, France

99. Viktor & Rolf, Netherlands

100. Westman Atelier, USA

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About the TOP 100 Best of the Best Awards
The TOP 100 Best of the Best Awards honor the world’s most distinguished luxury brands, businesses, and individuals who exemplify excellence, creativity, and ethical leadership across the global luxury industry.

About the World Luxury Chamber of Commerce (WLCC)
The World Luxury Chamber of Commerce is an international organization dedicated to promoting collaboration, innovation, and sustainable growth within the luxury sector, connecting brands, professionals, and thought leaders worldwide.

Join the World Luxury Day festive season https://worldluxuryday.com/