Celebrating 25 years of heritage and a confident new chapter

Brice & Burnett, formerly Wine Cellar, has been named South Africa’s Best Luxury Wine Retailer by the Luxury Lifestyle Awards, reflecting the brand’s commitment to curated fine wine selection and a service-led client experience.

The prestigious global awards programme celebrates excellence across the luxury industry, highlighting brands that demonstrate innovation and leadership.

Brice & Burnett is recognized for its exceptional selection of local and international fine wines, as well as tastings, investment portfolios, wine brokerage, and professional cellaring services. Founded by collectors and friends David Brice and Richard Burnett, the online merchant has been at the forefront of the fine wine landscape for 25 years and was the first to consistently introduce Bordeaux wine futures (en primeur) to the South African market. The company rebranded from Wine Cellar to Brice & Burnett in March to better reflect its heritage and identity.

Commenting on the win, Alexander Chetchikov, President of the World Luxury Chamber of Commerce, said: ‘Brice & Burnett’s recognition as Best Luxury Wine Retailer in South Africa reflects the essential qualities that define modern luxury retail – curation, expertise, and a client experience built on trust. This achievement reinforces the brand’s role in shaping a more sophisticated fine wine culture and elevating expectations in the category.’

The brand is supported by a team of fine wine experts with decades of local and international experience.

Brice & Burnett CEO James Pietersen added: ‘Over the past two and a half decades, we’ve built our reputation on knowledge, integrity and a deep appreciation for fine wine. We’ve evolved over the years to meet the needs of our customers, and our new name honors the founders whose vision shaped the business, while better expressing our identity today. This award recognizes the dedication to excellence that continues to define us.’

Previous Luxury Lifestyle Award winners include Krug, Château Lafite Rothschild, Domaine de la Romanée-Conti, Ornellaia and Klein Constantia.

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