BoConcept Launches New Organically Shaped Modular Sofa, Modena.
Contemporary Danish furniture brand, BoConcept continues its fruitful partnership with Morten Georgsen, launching new modular sofa, Modena.
Product: Modena sofa
Designer: Morten Georgsen
Key features: Organic forms, low back, minimal aesthetic, 18 modules, 120+ fabrics and leathers
Availability: Instore and online by 1 September 2020
Trend: Soft organic shapes; home at the centre
The visual comfort Modena evokes comes completely by design. It’s in part down to Morten’s decision to soften all sharp edges and corners. That organic expression continues with soft pull-in stitch details, ample seat thickness and the curve of Modena’s refined arm- and sloping backrest.
This direction is rooted in the consumer’s value of home – a sentiment more pertinent in current unprecedented times. More than simply a place for rest, relaxation and entertain, the home is now central to life, identity, self-improvement and -care. This desire for indulgence and sanctuary, creates a demand for soft, cocooning forms and organic curves.
Your design. Your way.
The silhouette is given a minimal and contemporary feel with its low backrest and high sculptural legs in understated black. However, customers can also choose legs from BoConcept’s bestselling sofas, Indivi and Osaka. In keeping with the brand’s customisation design ethos, each Modena can comprise any of 18 modules, giving customers a plethora of configuration options to match any lifestyle and space. And the design can be upholstered from the brand’s full 120+ fabrics and leathers.
About the designer
Morten Georgsen is a Danish furniture designer, based in Valencia, Spain. The award-winning designer, and once iF Design award juror, is BoConcept’s longest-running design partner, penning bestsellers for the brand since 1993. His portfolio includes the iconic Milano table, the ever-cool Como, Copenhagen and Bordeaux storage collections and the London bench.
“Simplicity and functionality are BoConcept core values. It’s often believed that functional design is created at the expense of beauty. Why, when you can have both? When you combine pleasing proportions with beautiful colours, materials and craftsmanship, you create a design that evokes a good feeling,” says Morten Georgsen.