Shaking up the world of modern mixology, BARE Zero Proof Spirits has officially been crowned Best Premium Non-Alcoholic Spirits in the USA by Luxury Lifestyle Awards. This is a bold recognition of the brand’s fearless dedication to reinventing how we drink, celebrate, and connect. With every pour, BARE Zero Proof proves that sophistication and inclusivity don’t need alcohol to leave a lasting impression.

Founded in 2018, BARE Zero Proof Spirits was born from the desire to make premium spirits more accessible and inclusive. BARE Zero Proof is not just a brand – it’s a bold statement. With zero-proof expressions like Reposado Style Tequila, Bourbon Whiskey, Modern Classic Gin, Caribbean Gold Spiced Rum, and more, BZP  offers elevated alternatives for anyone choosing not to drink alcohol, whether it’s for a night, a season, or a lifestyle.

“This win means everything,” said James Kempland, Co-Founder & CEO of BARE Zero Proof Spirits. “We didn’t set out to create just another alcohol alternative; rather, we set out to spark a cultural shift. BARE Zero Proof is about inclusion, celebration, and a tasteful, authentic cocktail experience. Being recognized by Luxury Lifestyle Awards is not just validation of our craftsmanship, it’s a win for everyone who’s ever felt left out of the toast.”

BARE Zero Proof  isn’t just shaking up the drinks menu, it’s challenging the industry status quo. As a Black, LGBTQ+, and woman-owned company, BZP champions diversity in every pour. From its leadership team to its community partnerships, the brand is built on the belief that luxury should reflect the world we live in: diverse, vibrant, and inclusive.

“BARE Zero Proof Spirits embodies what modern luxury stands for today – innovation, authenticity, and representation,” said Alexander Chetchikov, President of the World Luxury Chamber of Commerce. “Their passion and focus on quality and inclusion places them at the forefront of a global movement toward mindful, inclusive indulgence.”

Expertly crafted over three years with guidance from seasoned mixologists and spirits industry veterans, BARE Zero Proof’s line is component blended with natural botanicals, ethically sourced ingredients like Madagascar vanilla and organic agave, and all natural extracts and distillates.. The result? A zero proof spirit with depth, structure, and character for cocktails—no alcohol required. Its refined, full-bodied taste experience that elevates any cocktail into a zero-proof masterpiece.

From sober-curious millennials to wellness-focused Gen Zs, from Dry January loyalists to lifelong abstainers, BZP’s audience is united by a shared desire: to raise a glass without lowering their standards.

Ready to Drink Differently? Step into the future of spirits and savor the bold without the buzz. Explore BARE Zero Proof’s full collection of award-winning non-alcoholic spirits at  https://enjoybare.com/ and discover why the best drinks are sometimes the ones without the booze.