BAB Hôtel Marrakech has been awarded the title of Best Luxury Art Boutique Hotel in Morocco by Luxury Lifestyle Awards, recognizing its distinctive art-led positioning within Marrakech’s contemporary hospitality scene. 

Founded in 2008 and led by the General Manager Olivier de Kermel, BAB Hôtel Marrakech is located in the vibrant district of Guéliz : the modern heart of the city. With 45 spacious rooms and suites, the property offers an intimate boutique format that contrasts with large-scale resort environments, focusing instead on personality, creativity, and curated experiences. 

Rooted in Art Deco influences and avant-garde design, the hotel integrates accommodation, gastronomy, wellness, and retail into a cohesive urban lifestyle concept. Its restaurant-bar, BABQAL, and rooftop venue, BABSKY, serve as dynamic social spaces that attract both international travelers and a strong local community, reinforcing the hotel’s role as a cultural meeting point. 

A defining element of the property is BABSTORE, its in-house boutique showcasing Moroccan handcrafted pieces and curated design objects. Unique artworks by Moroccan and international artists are exhibited throughout the hotel and available for purchase, transforming the property into a living gallery where hospitality and artistic expression intersect. Complementing this experience, BABSPA offers curated wellness rituals and hammam treatments within a refined urban setting. 

BAB Hôtel Marrakech defines luxury through what it calls “Modern Curated Living” a balance of intimate scale, personalized attention, and expressive design. Its operational framework combines structured staff training, real-time guest feedback monitoring, and defined service recovery protocols to ensure consistency while maintaining boutique-level personalization. 

The hotel operates exclusively in Marrakech while engaging international markets including the USA, Europe, Russia, China, and the Middle East through a comprehensive digital and lifestyle-driven strategy. 

“BAB Hôtel Marrakech represents a refined interpretation of contemporary Moroccan hospitality, where art-driven design and intimate scale create a distinct urban experience,” said Alexander Chetchikov, President of the World Luxury Chamber of Commerce. “The hotel’s recognition reflects its clear positioning and contribution to the evolving profile of luxury hospitality in Marrakech.” 

By integrating design, gastronomy, wellness, and art retail into a unified concept, BAB Hôtel Marrakech continues to shape a contemporary expression of urban luxury, offering culturally engaged, design-forward stays for modern travelers seeking more than a traditional resort experience. 

Discover more about BAB Hôtel Marrakech: https://www.babhotelmarrakech.ma/.