African Travel Concept has been recognized by  Luxury Lifestyle Awards as the winner of the Best Luxury Safari Tour Operator in Southern Africa for 2026. The recognition highlights the company’s established presence in high-end African travel and its continued delivery of refined safari and experiential journeys across the continent.

Founded in 1997, African Travel Concept has built its reputation on deep regional knowledge, strong industry relationships, and a structured approach to premium travel design. Under the leadership of CEO and General Manager Anita Streich, the company delivers luxury travel programs that prioritize exclusivity, sustainability, and service precision for discerning international travelers.

Originally focused on Southern Africa – including South Africa, Namibia, Botswana, Zimbabwe, Zambia, and Mozambique – the company has expanded its portfolio to include East African destinations such as Malawi, Uganda, Rwanda, Kenya, Tanzania, and Madagascar. This broader geographic footprint enables African Travel Concept to respond to evolving traveler demand while maintaining consistent operational standards across multiple regions.

The company primarily serves high-end travelers from the United States, the United Kingdom, and Europe. Its clientele includes individuals, small private groups, and cruise passengers seeking structured yet personalized access to Africa’s wildlife reserves, coastlines, cultural landmarks, and urban centers.

African Travel Concept operates with on-the-ground support teams in each destination, providing direct coordination and logistical oversight. This localized presence ensures continuity throughout the travel experience. While the company offers carefully structured travel programs, itineraries may be refined according to client preferences, including accommodation selections, private game drives, cultural encounters, rail journeys, and exclusive excursions.

Environmental and social responsibility remain integral to the company’s operating philosophy. African Travel Concept collaborates with eco-conscious lodges and conservation-oriented partners and supports Kerith Retreat, a home providing care for individuals with mental health challenges. Through responsible supplier selection and structured partnerships, the company contributes to conservation and community-focused initiatives within its areas of operation.

“This recognition reflects the consistency of our approach and the trust our international partners and clients place in us,” said Anita Streich, CEO and General Manager of African Travel Concept. “Our focus remains on delivering well-structured, high-quality African journeys supported by strong regional expertise and responsible tourism principles.”

Luxury Lifestyle Awards is a global platform that identifies and recognizes excellence across the luxury sector. Through structured research and evaluation, the organization highlights brands that demonstrate alignment with international standards and consistent market performance across categories.

For more information, please visit African Travel Concept.